Before you head out to BBQ (or “grill out” as my Wisconsin born husband says!) for the long weekend, I’m here with another legal A to your brilliant Q.
This week’s question came from reader, Leanne, who asked such a great question about how you can legally share your clients’ results.
Let’s go! 👇
The Question // Leanne asks,
“I want to share about my client’s results without getting into legal trouble. Can I share about how most of my clients usually experience X result within the first 3 months of working with me, or is that making some sort of guarantee?”
The Answer //
I’m going to do something that lawyers never do and give you a straight answer:
No. You cannot.
Making statements on social or your site that say something like, “my clients experience/achieve/lose/gain X in X [time period]” could be taken as a promise, guarantee, or warranty.
It could be perfectly true that your clients do usually achieve some result within some period of time after working with you.
But there’s a LOT of context to be talked about…
- What kind of resources and access did those clients have
- Their medical histories, financial status, socioeconomic status
- The complete and true picture of what they were like before and how long they maintained this result…
The list goes on.
Just because you’ve had a client (or 9!) achieve something, doesn’t mean that if I signed up to work with you that I’d automatically achieve that, too.
This is why I always say: it’s important to not just “have” a disclaimer on your website or to slap one on your social post.
You actually have to abide by it, too. You have to make sure you’re not actually writing/saying things that could be taken as warranties or guarantees.
And I’ve even got you covered if you talk about money, too (you need an earnings disclaimer for that 😉).
If you need a quick lawyer-drafted contract for your online business, be sure to visit my legal template shop or join the go-to legal program for online entrepreneurs: the Ultimate Bundle™️ today.