[SAVE YOUR SEAT!] Live Masterclass: "From Startup to Sold Out": sell your digital product on autopilot 🚀


Episode 11. So You Want to Write a Book? Your First Steps to Being an Author

Listen Now:

I am in the early stages of writing my own book, and it is quite an adventure. I have put off writing this for so long because of all the worries I had around what had to be in place before I could write. When I started looking into where to start, I got one piece of advice: “Start by talking to Richelle Fredson.” We made a connection, and now she’s my writing coach and consultant on this project. Richelle’s going to share all the information I wish I had known before. If you have ever wanted to tell your story but you don’t know where to start, we’re going to guide you through the mucky misinformation out there, tell you what a book coach is, what they do, and the three different types of book publishing. She also offers three things that you want to do now if you know you want to write a book someday.

In this episode, you’ll hear… 

  • 09:24 – What Richelle did before book coaching
  • 14:23 – What distinguishes a book that has long-term sales
  • 18:15 – How Purposeful Platforms was born
  • 24:42 – What is a book consultant or book coach?
  • 29:13 – The three publishing options and how they are different
  • 37:18 – How to know which publishing model is right for you
  • 45:00 – Teaching what you’re writing about
  • 48:27 – Three things to do now if you want to write a book
  • 53:10 – The way the industry has changed and predictions for the future
  • 57:32 – When to start writing your book

What does a book need in order to be successful?

One thing that people get caught up on when trying to publish a book is wondering “How do I make this a bestseller right away?” The truth is that’s a short-sighted approach to publishing when what you actually want is a book that is going to have sustained sales long-term. If you can resonate with a problem that many people share, you’re well on your way to making a connection with people that lasts.

What are my publishing options?

There are three publishing options: self-publishing, traditional publishing, and hybrid. Traditional is what most people are familiar with. This requires building out a proposal, a platform, and finding an agent. Hybrid publishing is more of a middle-ground option meant to give more power to the author. This comes with more risk to the author, including no advance payments – and even paying out of pocket for any services used. Self-publishing means that everything relies on the author. Doing this will often mean hiring support to make a really professional end product. It’s important to know your options, and to understand their pros and cons.

What can I do now if I know I want to write a book someday?

If you know you want to write a book eventually – and most people know a long time before they actually feel ready – there are three things you can start doing right now to help prep you for success:

  • Read more books
  • Experiment with topics on your platform
  • Read negative reviews on comparable books in your industry or topic and gather intel

It is still possible to write a book on your terms and get it published and put out into the world. There are so many options, and the publishing industry is only skewing more in favor of the author as time goes on. You get to choose the route that fits your life, your business, and the experience that you want to have. Publishing is more empowering now than ever before.

Listen to On Your Terms on your favorite podcast platform

Listen to the show on your favorite podcast player and be sure to follow, and leave a review to help introduce the show to more online business owners just like you!

Resources Discussed in This Episode

If you’re ready to legally protect and grow your online business today, save your seat in my free workshop so you can learn how to take the simple legal steps to protect the business you’ve worked so hard to build. Click here to watch the free workshop so you can get legally legit right now!


  • Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” here
  • Read Sam’s Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
  • Listen to our customer stories to see how getting legally legit has helped 1000s of entrepreneurs grow their own businesses.


  • Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.
  • Like us on Facebook
  • Follow my podcast, On Your Terms, on Instagram so you catch all our episodes
  • Subscribe and follow on all podcast platforms, and activate notifications for new episodes


  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

On Your Terms is a production of Crate Media.

Join The Conversation

So What Do you think?

Share Your Thoughts

Your email address will not be published. Required fields are marked *

want to learn how to legally
protect your business?

Watch My
Free Legal Workshop to Learn How

Get Instant Access Now

You May also like