Episode 16. Self-Talk, Social Media + Finding our Way [Guest Episode w/ Katie Horwitch]

On Your Terms Podcast Episode #16 with Katie Horwitch - improving self-talk

Episode 16. Self-Talk, Social Media + Finding our Way [Guest Episode w/ Katie Horwitch]

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Self-talk plays a huge role in our lives, especially for anyone who’s putting themselves out on the wire in a public forum like social media. Today, we’re talking with Katie Horwitch, a New York City-based writer, speaker, mindset coach, and the founder of WANT (Women Against Negative Talk), a platform and podcast that offers tips, tools, motivation, and inspiration to help people move forward in life by shifting their negative self-talk. We talk about how you can improve your own self-talk, how it impacts your life as an entrepreneur and on social media, and her career journey to the point where she’s ended up today.

In this episode, you’ll hear… 

  • 05:43 – How Katie incorporates acting into her current work
  • 14:42 – How Katie’s self-talk practice began
  • 32:55 – The ways social media affects self-talk
  • 49:28 – Ways that Katie builds resilience online
  • 55:27 – How to improve your own self-talk

What is self-talk?

Most of us are aware of what self-talk feels like in our day-to-day life even if we’re not familiar with the term “self-talk”. It’s the way your internal monologue talks about yourself, both positively and negatively. Driven by your subconscious, self-talk can impact the flow of your days, the actions you take, and the feelings you feel. Being better in tune with your self-talk, and even being able to manage and mitigate the harmful effects of negative self-talk, can play a huge role in your life.

How does social media affect our self-talk and how can we manage it?

It seems like the debate around social media and its effects on us, positive and negative, is never ending. Katie shares that so much of how social media affects you comes down to how you engage with it. 

First, define how you are using social media purposefully so that you are concerned with the right metrics and not bothering with the rest. Set boundaries and respect those boundaries. Second, if even within those boundaries you’re noticing that it is having a detrimental effect on your mental health, you have to ask yourself if what you get from those particular platforms is worth what they are doing to you. 

We often believe the myth that social media is the only game in town when it comes to running your online business, but that’s not the case. When growing a brand or practice on your own terms, you can’t follow advice that doesn’t work for you.

How do you improve your own self-talk?

Many entrepreneurs struggle with feelings of self-worth. You’re putting yourself out there in a big way by saying that your business can change your clients and customers’ lives. But Katie mentions that change isn’t necessarily going to come from another certificate on your wall. Do you really need another certification, or are you just looking for something external to make you feel like you know more? 

Negative self-talk is ultimately under our control, because it’s all happening internally. That doesn’t mean it’s easy to correct, but it does mean we can take simple steps to improve it over time. Listen to Katie’s podcast or join her newsletter at womenagainstnegativetalk.com to learn more. Find out how to work with her at katiehorwitch.com to go even deeper on these subjects.

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Resources Discussed in This Episode

If you’re ready to legally protect and grow your online business today, save your seat in my free workshop so you can learn how to take the simple legal steps to protect the business you’ve worked so hard to build. Click here to watch the free workshop so you can get legally legit right now!


  • Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” here
  • Read Sam’s Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
  • Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.



  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

AFFILIATE LINKS: Some of the links we share here may be affiliate links, which means we may make a small financial reward for referring you, without any cost difference to you. You’re not obligated to use these links, but it does help us to share resources. Thank you for supporting our business!

On Your Terms is a production of Crate Media.

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