If you approach your business with a fixed mindset, you won’t be able to pivot when you need to. It’s inevitable that you’re going to have to make changes in your business at some point, and if you’re too rigid in your thinking you aren’t going to recognize those opportunities quickly enough. Whether it’s reacting to personal life events or something in your business that’s no longer working, you need to be nimble and able to adapt.
In this episode, you’ll hear…
06:20 – Accepting change as part of the process
11:22 – How pivoting can help your business
17:25 – When the world forces us to change
20:11 – Shifting your mindset
22:02 – Studying the market
28:21 – Taking questions as hints
29:09 – Putting on your scientist hat
How change can help your business grow
When I started my health coaching business, I quickly realized that it was not the right business for me. Instead of digging in my heels, I chose to reevaluate what I was doing, what I liked and didn’t like about my business, and find clarity on the kind of business I really wanted to run. In 2017 I pivoted to only selling digital legal products and it has made the biggest impact on my life.
Shifting your mindset around change
In order to accept change more readily you have to adjust your mindset when it comes to change. The first thing to do is recognize that things will never stay the same forever, and that’s a good thing. The other shift you have to make is that change is an opportunity to do things better. Think about the ways that the changes happening in your life or in the world can bring you more into alignment with how you want to live your life and run your business.
Studying the market & your clients
Just as change is inevitable in life, it is also going to happen in our market and with our clients. The way the world shifts means the way people operate businesses within it will have to change. This goes especially for client changes. People’s needs and preferences are constantly shifting, and where once the written word was the best way to reach people, now they may prefer short form video. You want to look at what others in your industry are doing and how people are reacting to it.
Ultimately, keep in mind that we are all figuring this out as we go. Nothing you do in your business is irreversible. Try new things, see how they land, and either move forward and iterate or go back to the drawing board. Approach your business with an open mind and you’ll be able to change quickly to meet the needs of your customer… and yourself!
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Resources Discussed in This Episode
- Visit Jamie Mendell – https://jamiemendell.com/
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DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
On Your Terms is a production of Crate Media.