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"Must be nice."⁠ ⁠ I've heard it a lot lately. 🙄 ⁠

"Must be nice."⁠
⁠
I've heard it a lot lately. 🙄 ⁠
⁠
In my DMs, in the comments, in the tone behind questions I get asked. ⁠
⁠
And I finally had to say something.⁠
Because I get it. I've thought it too.⁠
⁠
But that little phrase is doing something quietly dangerous. ⁠
⁠
👀 It's letting you off the hook before you've even tried. ⁠
⁠
It's a story you're telling yourself that says "that doesn't apply to me" without ever finding out if it actually could.⁠
⁠
Here's what people don't see when they look at how I run my business now.⁠
⁠
👉🏻 The nos came before the revenue. ⁠
👉🏻 The boundaries came before the team. ⁠
👉🏻 The permission to stop saying yes to everything, that came before any income milestone gave me "permission" to do it.⁠
⁠
Grief changed a lot of this for me. ⁠
⁠
Losing both of my parents within a year completely rewired what felt urgent. It stopped me from waiting for some future version of my life or my business to start treating my time like it mattered.⁠
⁠
🎙️ On the @onyourtermspodcast I’m diving into this entire concept. ⁠
⁠
Comment "MUSTBE" below and I'll send you the link to listen.

🚨 How to STOP Instagram from using your photos for

You do a mid-year review of your revenue. Your con

I didn't write a book about how to build your busi

I didn't write a book about how to build your business while you have your period.⁠
⁠
But sure, stick it in the "women in entrepreneurship" category. Fine. 😬⁠
⁠
When my book came out, I was trending on Amazon in that category and I genuinely didn't know whether to be happy or offended. ⁠
⁠
👀 Every guy's business book is just filed under "business." ⁠
⁠
No subcategory needed. ⁠
⁠
They just get to be… entrepreneurs.⁠
⁠
It's not always a loud, obvious barrier. ⁠
⁠
Sometimes it's just the quiet assumption that your work is for a specific type of person, and that type of person is not the default.⁠
⁠
My book is for anyone who wants to start a business. 📖⁠
⁠
This past year I've worked incredibly hard to get it in front of people. ⁠
⁠
➡️ Cold outreach⁠
➡️ Podcast pitches⁠
➡️ Asking contacts to share it⁠
➡️ Showing up over and over. ⁠
⁠
And every single time I hit send on one of those messages, I have to fight the urge to apologize for it.⁠
⁠
🙃 For asking for help. For wanting to be seen. For being ambitious.⁠
⁠
That instinct to shrink, to soften, to say sorry for taking up space? That's not a personal flaw. ⁠
⁠
That's something a lot of us were conditioned to feel, especially in spaces that weren't originally built for us.⁠
⁠
You're allowed to promote your work without apologizing for it. ⚡⁠
⁠
Comment "SUBSTACK" below and I'll send you the link to read more.

@SAMVANDERWIELEN

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ABOUT SAM
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THE ULTIMATE BUNDLE^®

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ABOUT SAM
TEMPLATE SHOP
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BLOG
BOOK
THE ULTIMATE BUNDLE^®

ABOUT SAM
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THE ULTIMATE BUNDLE^®

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