Would feel kinda nice to you who might be thinking,
“Whoa whoa whoa Sam, I don’t even know whether I’m allowed to trademark this… or is it copyright? What the heck is the difference between theft and mimicry? How do I know it’s time to trademark? Is there somewhere I can actually register my course to help me if it gets stolen?
AND WHY HAS NO ONE TAUGHT ME THIS BEFORE?!”
PLUS THESE FAST ACTION BONUSES
THAT EXPIRE SOON:
BONUS #1: “How to File a Trademark”
Over-The-Shoulder walkthrough video (Value: $150)
In this screen-share style video tutorial, Sam will walk you through filing a trademark through the United States Patent & Trademark Office (“USPTO”) website and filing system. In real time, Sam will show you what she does to gather info, fill out the application, and submit it for trademark registration. The goal is to empower future trademark filers to feel confident filing their own trademark if they choose to, or to gather all of the information you need to have an attorney successfully file one for you.
BONUS #2: “How to File a Copyright”
Over-The-Shoulder walkthrough video (Value: $150)
In this screen-share style video tutorial, Sam will walk you through filing a piece of content for copyright protection with the U.S. Copyright Office. In real time, Sam shows you how to gather what you need to fill out and successfully submit an application to officially “copyright” a piece of your own content, programs, or writings. The goal is to empower you to feel more confident to file something on your own, if you choose to do so.
BONUS #3: SOP Template “How to Catch a Copycat”
No matter what stage you’re at in business, you need to start creating SOPs now – before it’s too late. What are SOPs? Well – they’re the backbone to your business (not to be dramatic or anything). One by one, you need to create an SOP for every process in your business – from chasing down delinquent payments to how to upload your YouTube videos. And chasing down copycats is no exception. In this SOP template and video tutorial, Sam will give you her own “Copycats” SOP that helps you to create an internal process of the step-by-step process you will take if/when someone steals your content. For now, it might be YOU following that SOP step-by-step. But in no time, you could easily add on a team member to do it for you – all with the guidance of your SOP.
Open up the ‘gram, and you’ll find an online entrepreneur who had to deal with copycats.
The girl from your mastermind, the one who you see EVERYWHERE online?
Someone ripped off her product suite.
Your IG bestie, the one who you send voice messages back and forth with non-stop?
A copycat helped themselves to her ENTIRE course, right down to the module descriptions – long before she hit 6 figures.
Lauren and Marissa* thought their new biz was going swimmingly…
Until they discovered that people had signed up for their 3 day challenge to steal their wording, worksheets, and eventually their program.
My friend Hanna* woke up to messages that thieves had swiped her content captions.
* names changed to keep these deets private
It happens to everyone.
In a copycat discovery moment, the best course of action is the one you’ve already prepped for.
When it comes to your business content, there are two big rules:
Don’t steal (duh)
Make sure you’re protected ahead of time, plus have an attorney-created game plan for what you’ll do when someone inevitably thinks Rule 1 doesn’t apply to them
Get it done in one-fell-swoop with a two-part approach in the Copycats Playbook™.
Wanna see how the videos breakdown?
Part 1: Prevention
(aka keep those copycats off your content)
WHAT’S A TRADEMARK
WHAT’S A COPYRIGHT?
WHAT DO ALL THE © ® ™ MEAN AND CAN I USE THEM?
WHAT’S THEFT & WHAT’S MIMICKING?
HOW TO REGISTER A COPYRIGHT
HOW TO REGISTER A TRADEMARK
Part 2: Takedowns
(aka kick some copycat booty)
WEBSITE & INTERNET TAKEDOWNS
“It’s time to make some CEO-level moves.”
^^^ the one thing copycats hope you DON’T hear
The Copycats Playbook™ gives you massive legal knowledge to fuel your next level of CEO-badassery
If you’re hemming and hawing over whether or not you really need The Copycat Playbook™ (“No one’s ever stolen my stuff before, this seems like a big stretch to me”),
You’re leaving a wide open door for a copycat to waltz in and steal the Mona Lisa of your business right out from under you.
Plus, it’s not really about whether or not you’ve been stolen from (yet). It’s about doing what you gotta do to protect yourself before it ever happens ….because once it does, you won’t have the option.
So why not (pants)suit up with knowledge about copyright, trademarks, lawyering up, cease-and-desist letters, creating “biz first, emotions later” systems for when people try to steal things, and everything else you’ll find in the Playbook.
If you feel like you finally earned the “entrepreneur” title when you started paying quarterly taxes, I can’t wait to see what learning how to protect the business content you worked so dang hard to create will do.