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When Should You Go For It? “Why are you even here?” ^ What my law firm co-workers used to ask me when they saw how I lit up talking about the fresh fettuccine I’d just made. As soon as I...

The Queen is Dead I used to be the Queen of Content. Before my dad got leukemia, the Queen would pump out: …every week! Typing out that list makes me want to puke. Who was that Queen? I don’t know,...

You’re on Information Overload (& it’s killing your business) “The internet doesn’t exist for the time being.” ^ What you need to say the next time you catch yourself researching whether you should run Facebook ads to a course you...

By the Time You “Launch,” It’s Too Late He got me. The other day, one of my favorite YouTubers posted a video about how he did his first HYROX race with zero training. Considering I busted my hump for 6+...

What You Can’t Plan For I heard the crack before I felt the searing pain of it. It only took a second for my brain to register what had just happened. ​”NOOOOOOO!!!” I heard Lindsey, my Director of Ops say,...

To Plan or Not To Plan Before my first marketing meeting with my publisher a few months ago, I drafted a marketing ‘pie in the sky’ plan in Google Drive. It was something like, “if I had all of the...

Before I Knew Enough to Care If you thought you recognized me from somewhere, it might have been my summer camp’s 1996 production of Annie… Or was it when I played Doorman #2 in the Wizard of Oz that summer...

(Not) The Meanest Thing She Ever Said I was kayaking around the water outside of my house when I felt my phone buzz and saw it was my mom calling. Normally I’d have my phone on silent and wouldn’t dare...