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How to Start an Online Business (legally!)

Watch my free legal class 5 Steps to Legally Protect & Grow Your Online Business to confidently setup your business without worrying you're making costly legal mistakes

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✨ I left a law firm, built a seven-figure business

✨ I left a law firm, built a seven-figure business from scratch, lost both of my parents along the way, and looked for a book that covered all of it. ⁠
⁠
The real-life stuff AND the email list stuff. ⁠
⁠
It didn't exist. So I wrote it.⁠
⁠
📚 "When I Start My Business, I'll Be Happy" is equal parts honest and actionable. Because you need both.⁠
⁠
Comment "HAPPY" and I'll send you a link to grab your copy wherever books are sold. 📝⁠
⁠
Grab it by April 29th for an invite to my live book club call at the end of April!

This is why I go to in-person events… even though

This is why I go to in-person events… even though I only sell digital products.

I spent this week in Atlanta, GA masterminding with some of my best online business friends and meeting so many new ones.

But I didn’t get there by accident. I put myself in that room because I realize the value of true connection in a really disconnected world.

Entrepreneurship — and especially ONLINE entrepreneurship — can be a lonely road. I know my MacBook keyboard better than I know some of my friends. I’ve got just as many dysfunctional parasocial relationships going as you do.

There are days I wish my parents were here, just so they could ground me and take away all my devices.

Years ago, I started going to @kit ‘s Craft + Commerce conference, and that’s when I met some of the people I enjoy most in this world.

Last year, when my book came out, I got the chance to give a keynote there and be a guest on all sorts of podcasts and newsletters I’d always dreamt of being on.

One thing led to another, and I feel like in this past year I’ve met and bonded with some of the best people I know.

It was so special to spend this week in Atlanta at MashUp with so many of the people I’ve met through Kit, Craft + Commerce, and then @shawnblanc (who runs MashUp along with the amazing @mobunnell).

It felt really kismet that yesterday was the 1 year anniversary of the release of my debut book, When I Start My Business, I’ll Be Happy

👏 PSST. if you haven’t gotten a copy yet, grab one by April 29 to get a free ticket to a live book club with me on April 30! It’s basically like 90-min with me eyes on your biz for the cost of a book.

I also got to go back on @nathanbarry ‘s podcast and talk about how if everyone says courses/webinars/funnels/ads/etc. are all dead, then why are all of mine growing?

What a week!

Thanks to everyone who has supported me and my book this past year, who’s come up and said hi at an in-person event, and those of you who have been kind enough to connect IRL.

I love this community ❤️

Enjoy a few snaps from this week, ending with finally being home back in my happy place 🌊

Before you spend a single dollar on ads, you need

Before you spend a single dollar on ads, you need to hear this. 👀⁠
⁠
‼️ Ads don't fix a broken funnel. ‼️⁠
⁠
They amplify what's already working. ⁠
⁠
🚰 Think of it like a faucet. ⁠
⁠
Ads can turn a working faucet into a fire hydrant. ⁠
⁠
But they cannot make water appear from a faucet that's completely dry.⁠
⁠
✅ Get your organic content, your offer, and your funnel working first. ⁠
⁠
Then, and only then, turn it up with ads.⁠
⁠
👉🏻 I spend $30,000 a month on Meta ads. I still wouldn't recommend them until the foundation is solid.⁠
⁠
Comment "HAPPY" and I'll send you a link to grab my book, where I walk you through the exact evergreen system to build first. 📝

Happy book birthday to me!! 🎉⁠ ⁠ One year ago toda

Happy book birthday to me!! 🎉⁠
⁠
One year ago today, "When I Start My Business, I'll Be Happy" came into the world. ⁠
⁠
🥳 And I'm still not totally over it!⁠
⁠
This past year has been full of moments I genuinely couldn't have predicted when I was sitting at a blank Google doc, wondering what I'd even gotten myself into.⁠
⁠
Seeing the book out in the wild, in people's hands, on their nightstands, tagged in their stories… ⁠
⁠
That never gets old. Not once. 💙⁠
⁠
But the thing that meant the most?⁠
⁠
The feedback and kind words from readers who said it helped them finally stop waiting and actually start.⁠
⁠
😍 That's the whole reason I wrote it.⁠
⁠
If you haven't grabbed your copy yet, comment "HAPPY" and I'll send you a link to get it wherever books are sold. 📝

My book has a secret that most people don't know u

My book has a secret that most people don't know until they actually read it. ☕️⁠
⁠
💼 Yes, I'm a lawyer. ⁠
⁠
👩🏻‍⚖️ And yes, I built a seven-figure business selling legal templates. ⁠
⁠
But "When I Start My Business, I'll Be Happy" isn't a legal book.⁠
⁠
✨ It's a marketing book. ⁠
⁠
And more than that, it's a book about building a business that actually fits your life, not one that slowly takes it over.⁠
⁠
Because what's the point of building something successful if you're too burnt out to enjoy it?⁠
⁠
🤓 I wrote this for the person who wants the strategy AND the life. ⁠
⁠
☀️ The email list and the slow mornings. ⁠
🌴 The evergreen funnel and the vacations that don't require you to be online the whole time.⁠
⁠
You can have both. That's the whole point.⁠
⁠
📝 Comment "HAPPY" and I'll send you a link to grab your copy wherever books are sold.⁠
⁠
Grab it by April 29th and you'll get an invite to my live book club call with me on April 30th!

People at my own webinars have actually asked me t

People at my own webinars have actually asked me to prove I'm really there. Live. In real time. 😂⁠
⁠
That's how conditioned we've all become to expect bots, scheduled emails, and fake "live" replays. ⁠
⁠
😬 Nobody expects a real human anymore.⁠
⁠
And that is exactly the opportunity. 👀 ⁠
⁠
Because when you show up as a genuinely responsive, curious-about-your-people human being, it stops people in their tracks. ⁠
⁠
That surprise is what builds loyal customers, better testimonials, higher show-up rates, and content that actually sounds like it came from your audience. ⁠
⁠
Because it did.⁠
⁠
There's one tool that's helped me do all of that behind the scenes. ⁠
⁠
✨ It contributed to my $500,000 launch. ⁠
✨ And it makes people feel like I personally sent them a video, because in a way, I did.⁠
⁠
🎙️ In this episode of @onyourtermspodcast, I'm walking you through exactly what it is, how I use it for content, sales, and social proof, and the exact funnel I built around it to make my launches better in real time.⁠
⁠
Comment "VIDEOASK" and I'll send you the episode. 🎧

‼️ AI deepfakes are getting worse, and right now,

‼️ AI deepfakes are getting worse, and right now, there is not enough legal protection to stop it. ⁠
⁠
That means your face, your voice, and your likeness can be used by brands you never agreed to work with. 🚩⁠
⁠
And when people say "just sue them," they're missing the point. ⁠
⁠
👉🏻 Lawsuits are expensive. ⁠
⁠
Most small business owners can't afford to fight, and these companies know it.⁠
⁠
👉🏻 Same playbook behind the wave of ADA lawsuits hitting small businesses right now. ⁠
⁠
They're not going after you because you broke the law. ⁠
⁠
They're going after you because it's cheaper to pay them to go away than it is to fight back.⁠
⁠
👀 I'm watching all of it closely and writing about it in Sam's Sidebar as things develop.⁠
⁠
💌 Comment "SIDEBAR" to join 63,000 online business owners who get my weekly email.

Nobody talks about what publishing a book actually

Nobody talks about what publishing a book actually costs. ⁠
⁠
So I did. ☕️⁠
⁠
I’m breaking down:⁠
⁠
💸 Every dollar I spent promoting "When I Start My Business, I'll Be Happy." ⁠
⁠
👀 Including the expense nobody ever mentions that hit harder than any invoice.⁠
⁠
Watch the full video for all the details 🤭 ⁠
⁠
Then comment "HAPPY" and I'll DM you a link to grab your copy wherever books are sold. 📝⁠
⁠
Grab it by April 29th, and you'll also get an invite to my live book club call at the end of April!

Half a million dollars. One launch. And I’m showin

Half a million dollars. One launch. And I’m showing you exactly how it happened. ☕️

👉🏻 Tap through these Reels for a quick look at the numbers, or if you want the full behind-the-scenes breakdown, comment “500K” and I’ll send you the podcast episode where I walk through everything.

No fluff.
Just the real stuff. 😉

Let’s Be
Insta Friends!

@SAMVANDERWIELEN

✨ I left a law firm, built a seven-figure business

✨ I left a law firm, built a seven-figure business from scratch, lost both of my parents along the way, and looked for a book that covered all of it. ⁠
⁠
The real-life stuff AND the email list stuff. ⁠
⁠
It didn't exist. So I wrote it.⁠
⁠
📚 "When I Start My Business, I'll Be Happy" is equal parts honest and actionable. Because you need both.⁠
⁠
Comment "HAPPY" and I'll send you a link to grab your copy wherever books are sold. 📝⁠
⁠
Grab it by April 29th for an invite to my live book club call at the end of April!

This is why I go to in-person events… even though

This is why I go to in-person events… even though I only sell digital products.

I spent this week in Atlanta, GA masterminding with some of my best online business friends and meeting so many new ones.

But I didn’t get there by accident. I put myself in that room because I realize the value of true connection in a really disconnected world.

Entrepreneurship — and especially ONLINE entrepreneurship — can be a lonely road. I know my MacBook keyboard better than I know some of my friends. I’ve got just as many dysfunctional parasocial relationships going as you do.

There are days I wish my parents were here, just so they could ground me and take away all my devices.

Years ago, I started going to @kit ‘s Craft + Commerce conference, and that’s when I met some of the people I enjoy most in this world.

Last year, when my book came out, I got the chance to give a keynote there and be a guest on all sorts of podcasts and newsletters I’d always dreamt of being on.

One thing led to another, and I feel like in this past year I’ve met and bonded with some of the best people I know.

It was so special to spend this week in Atlanta at MashUp with so many of the people I’ve met through Kit, Craft + Commerce, and then @shawnblanc (who runs MashUp along with the amazing @mobunnell).

It felt really kismet that yesterday was the 1 year anniversary of the release of my debut book, When I Start My Business, I’ll Be Happy

👏 PSST. if you haven’t gotten a copy yet, grab one by April 29 to get a free ticket to a live book club with me on April 30! It’s basically like 90-min with me eyes on your biz for the cost of a book.

I also got to go back on @nathanbarry ‘s podcast and talk about how if everyone says courses/webinars/funnels/ads/etc. are all dead, then why are all of mine growing?

What a week!

Thanks to everyone who has supported me and my book this past year, who’s come up and said hi at an in-person event, and those of you who have been kind enough to connect IRL.

I love this community ❤️

Enjoy a few snaps from this week, ending with finally being home back in my happy place 🌊

Before you spend a single dollar on ads, you need

Before you spend a single dollar on ads, you need to hear this. 👀⁠
⁠
‼️ Ads don't fix a broken funnel. ‼️⁠
⁠
They amplify what's already working. ⁠
⁠
🚰 Think of it like a faucet. ⁠
⁠
Ads can turn a working faucet into a fire hydrant. ⁠
⁠
But they cannot make water appear from a faucet that's completely dry.⁠
⁠
✅ Get your organic content, your offer, and your funnel working first. ⁠
⁠
Then, and only then, turn it up with ads.⁠
⁠
👉🏻 I spend $30,000 a month on Meta ads. I still wouldn't recommend them until the foundation is solid.⁠
⁠
Comment "HAPPY" and I'll send you a link to grab my book, where I walk you through the exact evergreen system to build first. 📝

Happy book birthday to me!! 🎉⁠ ⁠ One year ago toda

Happy book birthday to me!! 🎉⁠
⁠
One year ago today, "When I Start My Business, I'll Be Happy" came into the world. ⁠
⁠
🥳 And I'm still not totally over it!⁠
⁠
This past year has been full of moments I genuinely couldn't have predicted when I was sitting at a blank Google doc, wondering what I'd even gotten myself into.⁠
⁠
Seeing the book out in the wild, in people's hands, on their nightstands, tagged in their stories… ⁠
⁠
That never gets old. Not once. 💙⁠
⁠
But the thing that meant the most?⁠
⁠
The feedback and kind words from readers who said it helped them finally stop waiting and actually start.⁠
⁠
😍 That's the whole reason I wrote it.⁠
⁠
If you haven't grabbed your copy yet, comment "HAPPY" and I'll send you a link to get it wherever books are sold. 📝

@SAMVANDERWIELEN

ABOUT SAM
TEMPLATE SHOP
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THE ULTIMATE BUNDLE^®

ABOUT SAM
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BLOG
LOG IN
THE ULTIMATE BUNDLE^®

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ABOUT SAM
TEMPLATE SHOP
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THE ULTIMATE BUNDLE^®

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ABOUT SAM
TEMPLATE SHOP
PODCAST
BLOG
SEARCH
THE ULTIMATE BUNDLE^®

ABOUT SAM
TEMPLATE SHOP
PODCAST
BLOG
BOOK
THE ULTIMATE BUNDLE^®
SEARCH

Instagram Youtube Podcast Facebook Pinterest Spotify

ABOUT SAM
TEMPLATE SHOP
PODCAST
BLOG
BOOK
THE ULTIMATE BUNDLE^®

ABOUT SAM
TEMPLATE SHOP
PODCAST
BLOG
BOOK
THE ULTIMATE BUNDLE^®

Instagram Youtube Podcast Facebook Pinterest Spotify