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Are you an Imitator or an Innovator?

Lavender background with text overlay "Are you an Imitator or an Innovator?"

I feel like most people start their businesses in similar ways:

You have this interest, passion, or skillset that you eventually figure out how to monetize, which leads to a part-time or full-time business.

Then, shortly after launching your own thing, you naturally want to grow and scale it.

So, you look to others in the online space who have done what you want to do and their business subconsciously becomes “the rubric” or the standard of what you have to do to reach your goals.

👎 But what this really does is create a lot of the same – the same marketing strategy, ideal clients, and cookie-cutter business that gets lost in the sea of the online marketplace instead of standing out.

To be honest, I did business this way when I first started out, too. It makes sense to follow someone’s lead when they look like your picture of success, but what it really does is create a lot of imitation.

👍 When, actually, the most successful businesses are innovating. They’re paving their own path. They’re thinking outside the box. They’re creating something that’s never been done before.

That’s why, on today’s On Your Terms podcast episode, we’re chatting about how to be an innovator (instead of an imitator) in your business.

I walk you through questions to help you innovate, like…

➡️ What’s bothering you?
➡️ What do you see in your industry that nobody else does?
➡️ What are your customers saying? How can you apply it?

And other examples to help you think about your business from a different perspective so you can break out the box you *might have* put your business in and stand out in your space.

If you’ve been feeling stagnant in your business lately, you don’t want to miss this.

You can listen to the episode on AppleSpotify, or directly on my podcast page.

If you listen to the episode and like it, feel free to DM me on Instagram. I’ve been loving having these nuanced conversations on business topics, and I would love to hear if you have, too!

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