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How To Market Your Coaching Business Online

How To Market Your Coaching Business Online

If you are a coach trying to get more clients, level up your course sales using online platforms, or get a deeper understanding of the online coaching industry; then, keep reading.

Launching an online coaching biz allows you to uplift the masses with your wisdom using modern technology. Creating digital courses also helps you connect with students globally, providing previously impossible access to elevating resources & education. Here at SVW we love a good coaching biz! 

And, while we both know opening up new income streams while creating life-changing experiences for clients is the goal, strategic promotion remains vital to keeping coins flowing in. Without a solid marketing plan to showcase your gifts, no one can find or enroll in your offerings! 

Traditional advertising channels like newspapers, radio, and TV ads can be pricey with minimal returns. But, what used to work in marketing doesn’t work anymore. Today, leveraging online platforms is the key to growing successful coaching businesses. This also allows tracking of content that works, so you can double down on money-making marketing strategies. Some digital promo avenues also cost zero dollars. WIN! 

Now, crafting an effective online strategy takes finesse that most coaches lack without proper guidance. And without wise branding, even the most transformational teachings get lost in the noise. 

That’s why, today, I’m sharing a blueprint of strategies to market your coaching business successfully online today! 

How to Marketing your coaching business online

How To Market Your Coaching Business Online

You already know that even the most gifted coaches need fierce branding to attract new clients and serve up some real value in this industry! It’s just facts! The kicker is having the expertise to market yourself flawlessly. Understandably, that part can be frustrating to coaches, since branding may not be part of their specialty!

Below is a breakdown of tried-and-true steps to promote your coaching biz online successfully:

Step 1: Clarify Who Your Ideal Client Is

In this noisy online space, people selectively choose content that is actually meant for them. Our attention span is very short these days too. This means clearly defining your target audience is key to creating content that attracts and resonates with your ideal client without getting lost amidst the hustle and bustle.

To get that clarity, ask yourself:

  • What activities do they enjoy?
  • Are there topics they like learning about?
  • What values do they care about?
  • Which types of content do they naturally read?
  • What struggles do they face?

Don’t overlook these Q’s! The answers shape what/where you post, plus the stories, pictures, and information you share. Really tune into your audience so your message always lands. Let your ideal client guide your branding blueprint from the inside out! 

Step 2: Establish an Online Presence

In today’s digital world, having a solid online presence is key to scoring and coaching clients. Lucky for you, I got you on the blueprint!

First up, a polished website showcasing your services, experience, and client success stories is an absolute must! While aesthetics count, what your content says carries even more weight. Laser-focused clarity on the struggles you solve, how potential clients will level up working with you, and quick entry points to try your offerings.

Also, check out where your ideal audience visits online, especially when needing solutions for their pain points. Choose social media platforms based on their preferences, not yours! Is it Facebook? Instagram? LinkedIn? Or TikTok?

Create business pages across one or two platforms first. There is no need to spread yourself thin just yet. Deliver quality content regularly think articles, insights, and tips. As you post consistently, you’ll learn what hits home with your target audience and begin cementing your authority status! 

Step 3: Craft Captivating Content

Content reigns supreme when aiming to build a top-notch coaching program online! Creating quality materials that are both valuable and interesting should be your top-tier priority! 

Crafting educational blog posts and informative videos/podcasts will attract more views plus make audiences stick around and trust your brand! There can be no business success sustainability without trust, which is why the World Economic Forum’s theme for 2024 was “rebuilding trust.”

You have the opportunity to uplift countless folks globally, so make sure your content rises to meet its empire-building potential.

Keep it relevant, and playful, and add some tasteful humor! This makes it stand out and encourages people to engage with it! Content with personality builds community while cementing your authority. 

Step 4: Embrace Strategic Content Marketing

Another branding boss move is content marketing creating materials tailored to crucial stages of your client’s journey: prospect to lifelong member! But most biz owners do this incorrectly by making content all about themselves. In your empire story, your client is the main character, not you! This mental shift unlocks endless potential to help clients and build your queues! 

Content comes in all formats: blog posts, videos, podcasts, ebooks, courses, webinars, email sequences, infographics, case studies, tips, and personal experiences. Provide value!

This builds your credibility and drives traffic back to your platform. And personalizing content feels like you’re guiding individuals rather than the masses. You cultivate intimate digital relationships that result in sales while actually changing lives! 

It’s like picking people up and walking with them rather than yelling from a stage. Serve them what they crave, and they’ll keep coming back for more! 

Step 5: Incentivize Referrals and Testimonials

We both know word-of-mouth is priceless for coaching businesses! Once established as a thought leader, referrals and glowing testimonials start pouring in naturally. But starting out, you’ve got to get the ball rolling!

Stimulate referrals by rewarding happy clients who refer contacts or give online reviews. Also, a study has shown that 49% of clients believe in online testimonials just as much as word-of-mouth recommendations! Passionately satisfied students can become your loudest cheerleaders, driving in new ideal clients!

  • Effective incentives include:
  • Small commission for referrals
  • Free or discounted services
  • Partnerships with aligned coaches to share referral flows

Aside from generating leads, incentivized referrals boost client loyalty too! Especially reciprocal partnerships where coaches actively hype up each other’s offerings. This incentivizes consistently steering each other to the ideal new biz! 

Step 6: Present Certificates After Coaching

Certificates might seem small, but they leave a mighty impact, uplifting coaching sessions memorably! Clients may forget specific lessons, but they’ll remember receiving a certificate. It shows you value their time and energy invested in your offerings.

Why is it so effective? They:

  • Inspire trust
  • Increase authority
  • Motivate and engage
  • Market your biz

There’s no need for over-the-top designs either. Platforms like Certifier have free professional templates to download instantly! So, celebrate your students’ wins, progress, and completion of programs with these meaningful mementos. It helps cement the experience while adding to your credibility.

Digital Marketing Strategy For Coaching Business

If you’re just stepping into the world of online coaching, marketing might seem like a straight-up scary task. Gone are the days when you could just rely on word-of-mouth to spread the word. In this digital age, you’ve got to be proactive and creative when it comes to marketing your biz.

It’s all about building visibility, credibility, and generating leads for your business. You’re probably wondering what techniques will work best. But there’s no one-size-fits-all digital marketing strategy for coaches.

Digital Marketing Strategy for Coaching Business

Below are some effective strategies you can employ for a successful online coaching business launch:


Be easy to find. Getting your site to show up in search engine queries can help your perfect peeps find you. Pick keywords your ideal clients use to find services like yours and optimize your site for those specific keywords.

Lead Magnets:

Offering something awesome like an eBook, webinar, or quiz can get more leads flowing into your sales funnel, fast.

Partner Up for Bigger Reach

Team up with a business or organization with a bigger audience to get in front of more people, grow your following, and attract new clients.

Social Media Marketing

Figure out where your audience hangs out most Twitter, LinkedIn, Facebook groups, Instagram and focus your time there. Use relevant hashtags and links to great stuff on your site/blog so people find you faster.

Everybody Loves Freebies

Offering free goodies that helps your ideal clients is another top strategy. It could be a template, checklist, guide, etc. Hook it up to your email list to start relationships with potential clients.


Podcasting is a great way to become a thought leader in your industry. You can start by hosting your own show or being a guest on other popular pods.

Guest Posting

When you’re just starting out, your own blog may not have a ton of readers yet. But this is prime time to pitch bigger blogs that reach your ideal peeps. The bonus is that you usually get a backlink to your site too!

Email Marketing

Email marketing is another solid way to market your coaching biz. Send newsletters, promos, and other stuff to your email list. As your list grows, keep your online peeps in the loop on how you can help them win. Read up for more on email marketing here.

Your ideal audience is waiting for you to find them

For an online coaching biz, marketing isn’t easy. It takes a ton of hard work and persistence before people really see your message. But if done right, it can help you gain traction online and attract more students without even needing paid advertising. With a solid strategy, you can bring great value to your audience and build their trust.

There are so many marketing efforts and moves that can work in your favor. You just have to know which ones to use. So if you’re looking to grow your biz and need a hand, hit me up! I help coaches build 6- and 7-figure businesses and provide resources like customizable legal templates. I’ll guide you every step of the way and show you the different contracts you’ll need to protect your biz. You can also check out “my 7 most creative marketing ideas

You can also check out my podcast episodes, blogs, and my Ultimate Bundle® for the detailed steps to starting an online business. It’s packed with pro tips so you can avoid newbie mistakes and build an amazing brand.

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