If You Do THIS, Your Business Will Grow

We’ve all seen it…

One of the downsides of the online business world is that, from the get-go, you’re bombarded with people selling you the same tired promise: If you do this ONE thing (which they conveniently have a product for), you’ll achieve success.

They simplify entrepreneurship to a one-size-fits-all formula, treating it like depositing $1 a day in your bank account. At the end of the week, you’d have $7—brilliant math, right?

But the reality? Building a business is more akin to building muscle.

If You Do THIS, Your Business Will Grow

Creating a thriving business requires consistent action over a long period. It demands hard work, a sprinkle of luck (or genetics, in the case of muscle), and the privilege of opportunity. Most importantly, it requires resilience—a capacity to endure setbacks and rise again.

Just as building muscle is about what you do outside the gym, successful entrepreneurship hinges on aspects that may not be immediately visible. It involves nourishing your mind and body, optimizing your website for search engines, and ensuring you have adequate rest.

If you focus on all of that, time and again, and closely monitor your progress…

???? You’ll grow a robust business.

Just as strong muscles aren’t built from a few curls or an Instagram hack, your business won’t flourish overnight from a single online course or marketing strategy. The conversation that ‘they’ are not having often overlooks the essential qualities of repetition, persistence, tenacity, and scrappiness that entrepreneurship demands.

Embrace Resourcefulness

The reality is that to grow your business, you often need to be resourceful. This might mean keeping a part-time job or doing some work on the side that doesn’t ignite your passion until your business stabilizes. And guess what? That’s perfectly okay. This should be normalized in discussions about entrepreneurship.

So, let’s shed the unrealistic narrative that you can buy an online course about starting an online course and instantly rake in $10k a month. For most of us (myself included), that’s not the way our business story unfolds.

The Importance of Email Marketing

One of the most effective tools in your arsenal for business growth is email marketing. Building and nurturing your email lists allows you to connect with your target audience directly, providing a platform for you to share valuable content, promotions, and updates. Unlike social media platforms, where algorithms can dictate visibility, your email list gives you control over your communication.

Tip: Regularly engage with your audience through newsletters that offer insights, tips, and exclusive deals to improve customer satisfaction and strengthen your customer base.

Utilize Social Media Advertising

To effectively reach potential customers, consider incorporating social media advertising into your marketing strategy. Platforms like Facebook, Instagram, and LinkedIn allow you to target specific demographics, interests, and behaviors, helping you connect with the right audience.

Tip: Test different ad formats, from carousel ads to video content, and monitor their performance to optimize your campaigns for higher conversion rates.

Focus on Content Marketing

Creating valuable content can position your brand as an authority in your niche and attract your target audience. This approach is called content marketing. Whether through blogs, podcasts, or videos, delivering insightful and relevant content can drive traffic to your site and enhance your search engine optimization (SEO) efforts.

Tip: Use keyword research tools to identify topics that resonate with your audience, and optimize your content to improve your website’s visibility in search results.

Enhance Your SEO Strategy

Speaking of search engine optimization, optimizing your website for search engines is crucial for attracting organic traffic. This involves using relevant keywords, improving site speed, ensuring mobile responsiveness, and providing quality content.

Tip: Regularly audit your website for SEO performance, making necessary adjustments to enhance its visibility and attract more potential customers.

Monitor Your Metrics

To effectively grow your business, tracking your metrics is essential. Monitor your website’s traffic, conversion rates, and customer feedback to gain insights into what works and what doesn’t. This data is invaluable for refining your marketing strategy.

Tip: Use tools like Google Analytics to track user behavior on your site, enabling you to make informed decisions that enhance your business growth.

Leverage Customer Feedback

Listening to your customers can be one of the most powerful tools for improving your products or services. Collect feedback through surveys or direct conversations, and use this information to enhance customer satisfaction.

Tip: Implement a feedback loop where customers can share their experiences, and make adjustments based on their input to foster loyalty and trust.

Build a Community

Consider building a community around your brand. Engaging with your audience on forums or social media can create a sense of belonging and loyalty. When customers feel connected to your brand, they’re more likely to advocate for you and become repeat buyers.

Tip: Host webinars or live Q&A sessions to interact with your audience and provide value, fostering deeper connections.

Stay Adaptive

The online business landscape is ever-evolving. To ensure sustained success, you need to be adaptable and willing to pivot when necessary. Keep an eye on industry trends and be open to experimenting with new strategies.

Tip: Regularly review your business goals and adjust your strategies based on market changes and customer needs.

The journey of building a successful online business is not a linear path filled with instant rewards. It’s a marathon, not a sprint—a labor of love that requires commitment, adaptability, and resilience.

By embracing resourcefulness, leveraging email marketing, utilizing social media advertising, focusing on content marketing, optimizing for SEO, monitoring your metrics, listening to customer feedback, building a community, and staying adaptable, you’ll create a sustainable business that grows over time.
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​If this resonated with you, comment below and say YES! I’d love to hear if it spoke to you.

​Parker Stevenson

Speaking of being realistic — I had finance expert and bookeeper to the online stars, Parker Stevenson, on my podcast this week to talk about how to actually budget to either start or invest in your business, how to navigate making enough money to pay your bills while also running your business, and so much more.

You won’t want to miss the part of the episode where we talk about how to budget for yourself personally when you’re also a business owner.

???? Listen to Episode 169 “Profit Pillars, Business Expenses, and Resourcefulness [Interview with Parker Stevenson]” of On Your Terms® here!