Is it really Starbucks vs. Dunkin?

If there’s one thing I’ve become increasingly interested in this year …
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​It’s how big brands compete in the same industry and marketplace while still building a thriving business.​
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​For example ⬇️…​
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Starbucks vs. Dunkin
Costco vs. BJs
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One of these brands is the clear innovator, and the other *seems* to mimic it. Yet, they all still thrive in revenue and their separate fan bases.
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​Which makes me wonder – what are these big corporations doing that we can adopt and apply in our small businesses when it comes to our “competition,” too?​
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​In today’s On Your Terms podcast episode, I dive into these brand battles, exploring the strategies and differentiators that make them thrive.
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​Some key takeaways from this episode that might encourage you are:

01. There’s always room for you – you can always take a bite out of a competitor’s brand and still have a great business!
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02. The original innovator will always be on top, but it doesn’t mean they’re the best or the better business.
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03. There will always be people nipping at your heels, but don’t let that keep you from releasing new ideas.
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… And more.
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At the end of the day, there are more than enough options for the world to go around. If you need a little nudge to keep moving forward in business even though your space feels “crowded”, this is the episode for you!

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​You can tune in on Apple, Spotify, or directly on my podcast page.

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