What you don’t know about my book deal

What you don’t know about my book deal

Things don’t always go as you hope (but that’s OK.)

I just got back from California. My husband, Ryan, gave a talk at a university there. I tagged along to write my book sipping a cappuccino from a different coffee shop than usual.

I’ve wanted to write a book since I was a little girl. I had a romantic idea of what it’d be like to write it…

It started with the coziest sweater you can imagine. Holed up in a cozy cabin in Vermont, I’d write all day, undisturbed from the realities of real life.

The book flowed out of me with minimal effort. My fingers couldn’t keep up with how fast the ideas came. My business took care of itself as I took focused time to write.

But that’s not how it went. In reality:

I got my book deal at 3 pm on a Friday last May. My Mom died 9 hours later.

The beeping of my Mom’s hospital machines had barely left my ears when I got a call from the funeral home saying my Dad’s headstone was ready to be placed on his grave. (In case you’re new here – yep, you read that right. My Dad passed away that year, too.)

Freshly off losing my parents back-to-back, I spent the summer waiting for my book contract and learning soul-crushing details about how and why my Mom was killed.

It’s been a blur ever since.

I’ve written ~75% of the book so far. It’s the most valuable, impactful thing I’ve ever written.

You’ll be able to use it to make more money in your business (especially after you stop spending so much money on phony bologna offers that don’t work.)

In the book, I write about how to navigate life’s challenges as you build your business. I didn’t realize the book would become another example of me putting that into practice.

While it wouldn’t ever have been like my Vermont-cabin dreams, I’m angry and sad it didn’t go as I’d hoped. (Thank goodness I have the most understanding and kind publisher, editor, and agent. I owe them big time.)

I had no control over what happened or the timing. But it’s shown me I’m even more resilient than I thought.

Sure, this didn’t go as planned.

But what in life does?

I’ll let you know when I find out.

💬 Subscriber Question of the Week

Q: “How do I know if anyone else is using the name I want to use for my program?”

A: It starts with a thorough, broad search and then you search more niche-like places. Here’s where to start:

  • Google it. Don’t just check the first page.
  • Check Amazon, Facebook (including pages and groups), and Reddit.
  • Check the USPTO database to see if it’s trademarked. (Search variations of it, too. It doesn’t have to be identical to constitute trademark infringement.)
  • Finally, poke around social media, searching the apps, hashtags, trends etc.

(Note: this isn’t an exhaustive list – just because you do these searches, doesn’t mean someone won’t challenge your name. But it’s all about doing your due diligence and reducing risk.)

Got a legal question? Submit yours here →

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On Your Terms® Podcast

What to Do After Your Launch to Make the Next One Even Better

There’s one thing I always do the day after a launch closes to make sure my next one is even better.

In the final part of the 4-part Launch Series on On Your Terms®, I share what data to dig into (without a stats degree) so you know what to do more / less of in your next launch.

Listen to the latest podcast episode→ Post-Launch Audit: How to Use Data for Future Launch Success

🔗 Links You’ll Love

  • 🐢 I’m all about slowing down these days. I loved this article (Guardian) about choosing the soft life. I’m over here figuring out how to balance softness with loving entrepreneurship.
  • 🌺 As a big TJ’s fan, it pains me to share this article (Taste) full of entrepreneurs accusing Trader Joe’s of stealing their products. Pro tip: Never have discussions or send samples to a company without asking them to sign an NDA. It would’ve helped these founders.

🗞️ The Latest Online Business News

📝 The Federal Trade Commission (FTC) issued a ban on non-compete clauses.

What does that mean for you?

If the new rule survives lawsuits, employers won’t be able to use non-compete clausescontract provisions that prevent certain employees from working for competitors or starting their own business in a related field – anymore.

It would ban all future non-competes, and it would undo any currently in place.

Employers would be required to notify their employees with non-competes they’re no longer effective.

When does it go into effect?

If it goes forward, September 2024.

How does this impact the online business industry?

If you have a non-compete in your employment contract (if you have a job outside your business) or you’ve included them in your contracts as a business owner, this rule would make them null & void.

My take?

I could do a 2-hour podcast episode on all the pros/cons of a non-compete ban. As a corporate attorney, I saw non-competes stifle innovation and start-ups.

As a business owner, I want to protect my IP and trade secrets… but, they can be handled by other legal docs, like a non-disclosure agreement (need one? Get my NDA template) An NDA ensures your team can’t share any of your trade secrets or business info, even if they work for a competitor in the future.

Want to learn more?

Read a helpful NY Times article (gifted) about the non-compete ban.

✔️ Your Task This Week

  • ✍️ Set a timer for 10 minutes and check your client contract or course agreement. See if you need to make any updates based on how things have been going. Ready, set, go!
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