How to Bill Insurance as a Health Coach

The thing is, your passion for healthy living may carry you the first few yards of the game. But having a sustainable stream of revenue helps you finish the game on top in a successful business. And being able to bill insurance may provide you with one of those revenue streams that helps your health coaching business stay afloat.

Just recently, there was some amazing news for health coaches wondering how to bill insurance as a health coach: the American Medical Association (AMA) approved three “Category III” codes for Health and Well-Being Coaching, which went into effect in April 2021. 

I know, I know, it’s a mouthful. 😉 I promise I’ll break down all those acronyms and mysterious words if you’ll keep reading to the end of this article, so you can get started billing insurance too.

Insurance for Health Coaches

As a health coach, you need to look at insurance from two different directions:

1. You need business insurance for your own health coaching business, in order to be financially secure to work with clients.
2. Your clients may have health insurance that accepts (or will reimburse for) your health coaching services.

In this post, we’re talking about insurance that your health coaching clients may have. But if you’re looking more for insurance for health coaches (for your actual health coaching business), you’ll want to listen to this episode of my podcast, On Your Terms™️. 

How to Bill Insurance as a Health Coach

But before we get into the nitty gritty, here’s why this announcement from the AMA is such a big deal.

Whether you love it or hate it, the codes that the health care system uses to bill insurance give a stamp of “legitimacy” to professional health coaching, showing that it’s finally being recognized by the medical establishment. 🙌🏽 Which may be great news for your coaching business!

Here’s why this is a serious breakthrough for the health coaching industry: the announcement means that insurance companies will now reimburse the cost of health coaching services (big yay). This also helps establish health coaching as a “respected, esteemed career path for those who want to change lives,” according to the Institute for Integrative Nutrition (even bigger yay). Hopefully, this will give more people than ever access to vital and potentially life-changing health coaching services (biggest yay!).

The best-case scenario is that the new codes help level the field and present opportunities for wellness coaching and also improve health outcomes in a big, meaningful way.

What Are CPT Codes Anyway?

Current Procedural Terminology/Technology, or CPT® codes for short, are AMA’s five-digit tools for coding medical services and procedures to streamline reporting and efficiency in the United States. Every service a practitioner provides, from a diagnostic session with a therapist to surgery with a physician, gets assigned a code. The practitioner can then use these codes when completing their charts on the patient as well as in their billing. Thousands of codes are in use. And they also get updated every year. Insurers then use these codes to determine how much they will reimburse practitioners.

Think of it these CPT codes like a dictionary of sorts for health care professionals and the insurance companies. If you go on vacation to Mexico and you don’t already speak Spanish, if you want to order those mouth-watering chilaquiles, you’ll need a dictionary or translator tool (which pulls all of those words from said dictionary) to make that magic happen. Without a common language to use, it would be impossible to order that delicious meal. And you’d forever wonder what your life could have been like if you’d only known how to ask for them in Spanish. (Trust me, that is not a fate you want to live out. Chilaquiles will change everything for you.)

Just like using that trusty Spanish dictionary to build a bridge between you and that steaming pile of fried brothy corn tortillas — anybody else getting hungry here? — these CPT codes are a way to make sure everyone in the healthcare system speaks the same language. So if you’re getting a general check-up from your physician, the corresponding code is 99213 or 99214. Easy as pie! (Er, theoretically.)

There are three categories of CPT codes:

Category I code:

Procedures, services, devices, and drugs, including vaccines

Category II code:

Performance measures and quality of care

Category III code:

Services and procedures using emerging technology.

Category III codes, including the new health and well-being coaching codes, are temporary codes created for “data collection of the use of emerging technologies, services, procedures, and service paradigms over a five-year period,” according to the AMA.

Which CPT codes are approved for health coaches?

For now, the approved Category III Health and Well-Being Coaching codes include:

• 0591T Health and Well-Being Coaching face-to-face; individual, initial assessment
• 0592T Individual, follow-up session, at least 30 minutes
• 0593T Group (two or more individuals), at least 30 minutes

For coaches, the ultimate long-term goal is for the health coaching CPT to get re-classified as a Category I. In reality, that’s a bigger-picture project for the years ahead. However, there’s still a process you can follow to bill insurance even for the current Category III services you may be providing your clients.

How to Bill Insurance as a Health Coach

Step 1: Make sure your certification is up to date

AMA defines a health coach as a “non-physician health care professional certified by the National Board for Health and Wellness Coaching (NBHWC) or the National Commission for Health Education Credentialing (NCHEC).”

In order to be able to submit CPT codes to get insurance reimbursement for health coaching, practitioners need to be certified by either of these professional organizations. So pop over here to read about becoming a Board-Certified Health Coach.

Step 2: Register for your NPI Number

The National Provider Identifier (NPI) is a Health Insurance Portability and Accountability Act (HIPAA) administrative standard. It’s a 10-digit, national unique identification number for health care providers. Credentialed health educators and coaches—both individuals and organizations—are eligible to submit an application for an NPI number.

Step 3: Provide your client with the information they need

Each insurance company has different rules and criteria for which services they will cover. And how much they will pay for each code or combination. (It’s the wild west out there!) If your client is submitting to insurance for reimbursement, match the sessions you provide with the relevant CPT code.

Then if you’re approved to be in-network with an insurance provider, the company will walk you through their billing requirements.

Can You Be a Health Coach Without a Certification?

Whew! I know this is a lot. So comment below with your questions. I’ve got you covered!

How to Start a Health Coaching Business (Legally!)

It’s hard enough to start and grow your own business; you certainly don’t need to worry about legal mistakes or potential loopholes. Who has time for that?

Watch my free legal workshop “5 Steps to Legally Protect & Grow Your Online Business” for the basics on how to legally form your online coaching business, protect your website, make sure your contracts are solid, and get paid on time. You’ll even be able to ask me questions (and yes, you’ll get the replay!).

You’re only 60 minutes away from the peace of mind that comes with having a legally sound business… Grab your spot now! 👇🏽👇🏽

If this post was helpful or you have any questions for me, comment below 👇

Talk soon!

Note: Remember, this isn’t legal advice. Although I’m a lawyer, I’m not your lawyer — under any circumstances. This article is for informational and educational purposes only. It is not intended to supplement or replace seeking advice from your own attorney. Do not take health coach scope of practice advice or tips from anyone other than a licensed attorney. I see a lot of bad / false information circulating online and social media, and it’s very dangerous to blindly accept non-lawyer advice.