202. How the Ultimate Bundle®️Safeguarded My Business: 4 Real Life Stories

How the Ultimate Bundle®️Safeguarded My Business 4 Real Life Stories

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Sometimes the legal aspect of running a small business can be unclear and overwhelming. That’s why I think stories help. They put a face to legal issues, and more importantly, they show that prevention and protection do work. So if legal to-dos have been hanging over your head, take a listen to these four stories about real business owners who use The Ultimate Bundle®.

In this episode, you’ll hear… 

  • How much of a mental load was lifted for each of the four business owners when they bought The Ultimate Bundle®
  • Why contracts are such a big help with client expectations and management
  • How often payment disputes come up for these business owners and how they deal with it
  • The benefits of the community aspect of The Ultimate Bundle®
  • Why these business owners feel confident and excited about their protected future

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Listen to episode 202, follow along so you never miss an episode, and leave a review to help introduce the show to more online business owners just like you!

Reduce the Mental Load

One of the business owners on the episode, Karin Nordin, is actually an expert in behavior change. She says that going back and forth on if/how to do something important (example: building a legal foundation for business) is extremely energy-draining and leads to a cycle of procrastination. Karin experienced firsthand how the mental load was lifted once she got The Ultimate Bundle®, energizing her to move forward with her business growth.

Contracts Help With Client Expectations

Bundle member, Mya Nichol, is a marketing expert. One of the main benefits she gets from The Ultimate Bundle® is the client contracts. The contracts set expectations and boundaries for the clients, leading to happier outcomes for everyone.

Help with Payment Disputes

The business owners all agreed that one of the most stressful parts of running a business can be payment disputes. But The Ultimate Bundle® always comes to the rescue. With The Ultimate Bundle®, they are able to quickly and successfully win disputes, saving thousands of dollars and countless headaches.

The Ultimate Bundle® Community

Chris Castillo, a career coach, said one of the most helpful aspects of The Ultimate Bundle® for her is the online community aspect. She can ask her peers, or even Sam, specific questions about any problem she’s facing. Plus, it’s a great way to access updated content.

Confident Future

Bundle member, Athena Concannon, talked about how confident and excited she was about her business future, because she knows she is working on a rock solid foundation. Right now she is streamlining the structure of her offerings, using The Ultimate Bundle® to make sure nothing falls between the cracks, legally-speaking.

So there you have it. Four stories about how relieved business owners were when they purchased The Ultimate Bundle® and how they use it all the time to fight payment disputes, adjust contracts, and more. Join the community– check out The Ultimate Bundle® today!

Download Episode Transcript

Sam Vander Wielen:
Hey there, and welcome back to On Your Terms. I’m your host, Sam Vander Wielen, an attorney turned entrepreneur who helps you legally protect your online business using my DIY legal templates and my Ultimate Bundle® program. Speaking of my signature program, the Ultimate Bundle®, I’m so excited to share today’s episode with you because today was just such a treat for me.

I sat down with four of my Ultimate Bundle® members, some of whom have been in for years, some are newer, but it was so fun. And I wanted to give you a little bit of a variety of seeing people with different businesses at different points in their businesses, doing different things, showing how legally protecting their businesses gave them confidence, pointed them in the right direction, saved them money, saved them sleepless nights, all kinds of things.

But honestly, it was just so cool. Like if you and I sat down for coffee after I had done this interview with everybody, I just would have been speechless because I honestly just sat down to chat with these four incredible people thinking we’re just having a little chat, but I walked away with thinking, wow, I’m just so impressed with what everyone is doing. Sometimes, we don’t take enough time to think about, first of all, the impact that we’re having, or I don’t even sometimes realize how helpful my own customers think that my products are. And I don’t always hear about the little things. Like they all shared so many little things in this interview about stuff that they were able to do with the Ultimate Bundle® that I didn’t even know about. So it was so cool for me to hear that.

I also just started to get really overwhelmed, not to get too like, I don’t know, in it, but like I just get so overwhelmed sometimes thinking about like how much impact everybody’s making. Like think about all the impact your clients are then making on other people because of the things that you’re working with them on. And then that ripple effect, right, that it has around the world is, I think, just very, very cool, and you should be very proud of yourself for whatever you’re doing now and in the future.

So who are these four incredible humans that I brought on to chat with you about legally protecting their business, some of the roadblocks they’ve hit, what brought them to want to legally protect their business, whether or not they think it’s worth it to get the bundle or how much time it really took them and how they’ve found the supportive community, all that kind of stuff. Who are these people?

All right, let’s dive in. So, number one, we had Karin Nordin. Karin is a PhD expert in health behavior change and a published mindset theory researcher. After graduating with her doctorate, Karin had a striking realization, the typical self-help and productivity approaches of the personal development industry were shockingly inconsistent with the actual research on change.

That inconsistency became the fuel for her business, Body Brain Alliance, where she’s on a mission to teach compassion first change techniques that help dedicated self-improvers become their 2.0 selves. All right. So I’m going to link to everything for Karin below, and you’re going to hear Karin in this episode. I’m so excited to share with you all of her brilliance.

Next up we had Mya Nichol. So Mya is a highly sought after Instagram marketing expert and business coach who has taught over 5,000 students. worldwide. Mya works with service-based businesses and coaches to attract their ideal customer, grow their Instagram presence, and build, grow, and scale their business online. You’re going to love Mya if you don’t know her already. She’s absolutely delightful and definitely, definitely has some of the most helpful and useful content on Instagram about marketing your business there. So you definitely want to check her out below.

Next up we had Chris Castillo. Chris is the founder of Empowered Achievers, where Chris helps work as a coach for high achievers, helping them to reignite their career spark. She supports them as they find their career north star and build a personalized rubric for better career decisions. Chris is the best. She’s just so funny. She’s become such a dear friend of mine. She cracks me up and you’re going to love her in this episode. But Chris does career fulfillment with people, and she is just absolutely incredible and has gotten so much out of the bundle as you’ll hear.

And last, but definitely not least, one of my favorite humans, Athena Concannon Concannon. Athena is a certified fitness and nutrition coach with specializations in both pre and postnatal fitness and women’s metabolism. In her signature program, Balanced Body, she helps burned out women reclaim their time, optimize their energy, and get the body change they want without having to overhaul their lives or feel restrictive in the process. I’ve known Athena for many years, and I just love, adore, and respect her so much, and I really love her approach to health and fitness and self-care. She’s just such a, like, down to earth breath of fresh air to me. And so I just love her, and I know you will, too.

Okay, without further ado, I want to make sure we get into this episode and you hear all of these incredible women’s thoughts on what it’s been like in The Ultimate Bundle®. So let’s dive in, and I hope you’ll reach out to me. Send me a DM on Instagram and let me know if you have any questions that come up for you after listening to this episode, and definitely go give them a little love on Instagram as well. See you on the other side.

All right, guys. Thank you so much for joining me today. I’m so excited to have all of you here. It means so much to me for you all to be here with me today. And I was hoping we could just kick things off with a little bit. Maybe Chris, you could kick things off with just telling us a little bit about what brought you to the Ultimate Bundle®? Like what was going on in your business, in your life that made you even look for legal stuff like that?

Chris Castillo:
Sure. Yeah, gladly. Yeah. So I was brought to the Ultimate Bundle® by way of Sam. So actually Sam and I had gotten connected through working with a shared coach in the past. And that’s how we first got put in touch. But it felt very fortuitous because legal had always been kind of the element of my business that I was like, this is technically fine. It’s the thing you don’t want to look too closely at because that feels stressful. And you’d rather just do the ignorance is bliss thing for a while.

And meeting Sam was such a wonderful gift for many reasons but particularly like, I think being able to do the bundle has really helped my business. I was at a place where I had been in business for a couple of years at that point. And like I had things in place, but I didn’t have a comprehensive overhaul, nor did I have something that I could feel really, really good about. And so that’s really what brought me to the bundle.

Sam Vander Wielen:
Yeah. That’s really cool to hear because I think a lot of people think that it’s only like beginners or something like that, but actually for many of you, you were already up and running. What about you, Athena? What was going on in your business when you decided to like uplevel your legal stuff?

Athena Concannon:
Yeah. I think for me, I was really starting to shift from more of a blog as a hobby to my business where I make money, and this is my full-time income now. And I wanted something that would help me be more official and feel like it wasn’t just a side hobby anymore. So that’s where I definitely needed that legal support and you and I had connected as friends, like through the blogging world before. So I knew it was like a no brainer that I was going to work with you.

And it really, the Ultimate Bundle® has helped me just like Chris said, over the years. It keeps on giving for sure. I also feel like for me, it helped me with my confidence when I was selling my one-on-one programs, like for the first time. It keeps doing that too. Even now, six years in.

Sam Vander Wielen:
Yeah. I’m so glad. And shout out to Fitness and Food, Athena’s former blog that I absolutely adored. And she always had great workouts and great recipes, still does, just now under her own name, or Achieve with Athena. So you can check that out. But that’s really good to hear. And Karin, what about you?

Karin Nordin:
Yeah. So I think my situation was a little bit different in that I had gotten certified for free actually, because I worked as a curriculum writer for Precision Nutrition and they do certifications. And so they were like here, like you’re helping write this, you might as well do it. And so I was like, okay. So I got certified for free and I wanted to start coaching some clients, but I’m very paranoid about the legal side of things and I’m also very paranoid about the accounting side of things and the numbers and like having everything lined up.

And so I had no intention of taking my business past tiny side hustle status which now it has evolved and it is my full time thing, but that was not my intention in the beginning. I just wanted to make sure that I was absolutely sound when it came to legal practices. And so I think I don’t even know how I found you, Sam. I think one of my friends at PN had recommended you because I know like a lot of the PN coaches use your templates when they become coaches. But that’s how I found you, and then my business evolved from there.

Sam Vander Wielen:
Oh, that’s good to know. That’s really cool. I didn’t know that that’s how you got started. Very cool. And Mya, last but definitely not least.

Mya Nichol:
So for me, I didn’t get everything legally set up immediately inside of my business. And like, looking back, that’s like when my clients are like, what is the one thing looking back? I’m like, I wish that I would’ve set this up sooner, but obviously I’m grateful that I set it up when I set it up. But for me, I had a course, and I had a membership already up and running. I had been doing one-on-one coaching and my business was starting to grow and grow and grow.

And I was also a little bit paranoid about the legal stuff as well. And I was like I don’t want to be sued. I don’t want to lose all my money. I don’t even know what to do if someone is going to come to me and say, I want a refund because I have literally nothing set up. And so I actually went to Google first and I was like I don’t even remember what I typed in, probably like some sort of legal templates and I ended up purchasing a template for just some generic, I don’t even know. It was like $25 or something. And I was like, oh, this is a good place to start.

And I honestly can’t remember the exact moment, but I remember very soon at the beginning of this year, I just had this moment where I was like my business is growing so quickly, I don’t have like terms of use set in place. I think I was also setting up my website at the time and I was like, I don’t have privacy policy, disclaimers. I don’t have anything. And so then instead of going to Google search, I actually went to Instagram search. And that’s how I found Sam was just doing a little Instagram search of, I think I was searching like lawyers or maybe contracts or something along those lines. And that’s how I found Sam.

And so I ended up purchasing the Ultimate Bundle®. And for me I actually, the first thing that I did was I went, and I downloaded all those templates, and I got them all set up in place. So I actually didn’t even go through all the content, like at the beginning. I just went straight to the templates and I just implemented those on my website and I implemented those for my one-on-one coaching and all of my offers. And so that’s how I got started.

Sam Vander Wielen:
That’s really cool. I remember Chris, when you joined the bundle, I remember you telling me you would like, of course, because it’s you, you would like optimize your completion of the bundle. You were like, I’m doing these things on this week and this thing on this week. And you were actually the inspiration behind, I don’t know if you know this, behind me adding a training to the bundle called the Ultimate Roadmap to Success, which is like basically teaching people like how to go through the bundle successfully. And I was like Chris did this.

Chris Castillo:
Oh my gosh, that’s so funny. I did not know that. Not sound being anal, but yeah, really, I did not know that.

Sam Vander Wielen:
Yeah. Well, so I think it would be cool because so many of you shared about how you were in different places and kind of came to the bundle for different reasons. So maybe if we just go back through in the same order. If Chris, you kick things off with sharing, like, do you remember if there was like a first win or some sort of like shift that happened once you got this stuff in place?

Chris Castillo:
I mean, honestly, I was thinking about it and I think the biggest thing is just you cannot pay enough for peace when you’re an anxious person, when you’re a worrier, when you’re a worst case scenario person. And as someone who has always catastrophized and been like, right, but what if it is that one percent of the time where X, Y, and Z, I think it’s such a no brainer for me to get legal in place.

So honestly, I think the biggest thing was immediate win was just finally feeling like, okay, I don’t have to have this be living rent free in the back of my head every day being like you really should probably look at that. And that’s something you might want to take care of. And particularly, there’s so many things that are within it because even talking about business insurance and GDPR rules for email lists and all of that stuff, like it’s so considered.

And so those are some of my earliest, like beyond just adopting the templates and stuff like up leveling all of my contracts for my one-on-one and my group programming. Being able to do that was huge, but also having those other elements of, I remember doing a huge email overhaul and you were like my Bible for that. It was so helpful.

Sam Vander Wielen:
Oh, good. I’m glad. Yeah. The value of unloading that mental load is really good. Yes.

Chris Castillo:
Yeah, sure.

Sam Vander Wielen:
Athena, what about you?

Athena Concannon:
So definitely agree with Chris about the peace of mind. And I think I remember just feeling this immense sense of relief that I could just know that this was taken care of. Yes, from the worst-case scenario perspective, because Chris, I’m definitely with you, like anxious person, all the worst-case scenarios. But also, with just knowing that now I can free up space and mental energy to work on other areas of my business. Because as we all know, when you’re starting out, there are so many areas that you have to get up and running and kind of figure out your own and you are doing all the roles in your business before you can hire other people to help.

And so to just know that this part of my business was taken care of, especially since it’s something I have no business trying to do on my own, knowing that was covered could allow me to focus on other things and free up that mental energy. And I say that’s something I say to my own clients in the fitness world as well. Like why try to piecemeal and guess your way through your own fitness or nutrition when you could have somebody take that out of it for you.

Sam Vander Wielen:
Yeah, totally. And I don’t think we realize like we talk a lot about in online business about like hiring and offloading those tasks, but we don’t often think about this stuff like with legal or accounting, getting this stuff off your plate is such a huge value. And like you said, Athena, we wear so many hats, but I always say we don’t have to. Like we kind of take that on with entrepreneurship, but like you don’t necessarily have to put them all on. And so we can also like ask someone else to wear that hat. So I always wanted the Ultimate Bundle® to like be the hat for other people, the legal hat. Yeah, Chris?

Chris Castillo:
And can I just — I just want to add like, to that point, I think that’s the thing. It’s the unsexy investment that you like super need to make, because I think to your point, so many people are like, I want to hire someone for social media, or I want to do this, or I want to do that, which are all great things to hire people for. But like, I think they forget this other side, and it’s like, well, don’t build your house on a horrible foundation. Like we’re forgetting that there are all these other really important elements to have and don’t just get distracted by like the buzzy thing. So totally agree with that.

Athena Concannon:
Yeah, I could not like agree more with the direction that’s going to and for like maybe somebody who’s listening to this and just starting out and like wondering where to go first with a hire like for a social media person. Like you might not necessarily want to go in a certain direction until you’ve even been at it for a while with finding your voice or knowing more, have more clarity around your messaging, that kind of thing. And so I feel like with legal, like it is what it is. And that is a very steady foundation that you can get your business as you continue to grow.

Sam Vander Wielen;
Totally. Yeah. And Karin, do you remember any initial wins or takeaways?

Karin Nordin:
Yeah. So I was a PhD student at the time, which meant that I had been kind of given a boundary problem because when you’re a PhD student, you’re like the doer, you accommodate to everyone’s needs. And so, when I started, I only had three or four clients. But all of a sudden, I was moving sessions for this client and bending rules for that client and refunding this client, but not that client. And so I was all over the place.

And when I sat down and went through the one-on-one contract, I was like, oh, I have to write out all of my rules, I have to write out what’s okay and what’s not okay. And like my PhD is in behavior change. And so one of the things I coach people on is how to establish and maintain boundaries in their life. And that’s one of the best techniques you can do is to actually have a written and communicated boundary.

That’s step one and two of holding boundaries, write them down, communicate them. And so I think that’s kind of a benefit of legal that we don’t really talk about is it gives you something to rely on and it gives you quite frankly, like a firmer backbone and a more fair business because you are treating everybody equally and you’re not giving one client a way to slide because you like them better than your other client.

Sam Vander Wielen:
Totally. Yeah. And that clarity that just comes with that, like it’s easy. And I think that we’ve talked a few times now about mental load. And so this idea of like every single time, making it like, okay, am I going to give Karin the refund? But now, Chris also wants this, but Athena needs the 30-day extension. It’s a lot of time and mental energy.

I even have to step in with the team now all the time and be like, I hear sometimes smatterings in the background, but what’s going on. And I’m like, whoa, whoa, whoa, we’re spending way too much time doing this. We have — like it’s clear. There’s no ambiguity here. Like we shouldn’t be spending time as a team. We can be doing so much other stuff to move forward and we’re like accommodating people left and right and trying to do all this stuff, and it’s a distraction. And a lot of what we’re all talking about too, is like that distraction, that mental load. Yeah. What about you, Mya?

Mya Nichol:
I feel like everyone took all of that and said it a hundred times more eloquently than I would have said it. So thank you for all of that. I think the last, the only thing that I would add to that is something that’s been really, really helpful for me since the very beginning, but especially now, as I continue growing my business, especially for one-on-one coaching has been really, really awesome to communicate. Yes, the boundary side of things, but also the expectations for the clients. And then also like what the client can expect of me and not something when I didn’t have contract set in place or terms of use or anything set in place legally when I was doing these one-on-one calls, these things would come up of like, well, I didn’t know about this, or I didn’t know that I had to show up and be prepared, or I didn’t know that you were going to show up and be prepared.

And it’s like, that’s all now written in my contract of like, this is what’s expected of you as a client. This is what you can expect of me. And if they don’t agree to that, then obviously, we can chat about that, but it’s just very, very nice that’s written in place. Like, yes, the boundary side of things, but also like how to show up and actually get the most out of our time together.

Sam Vander Wielen:
I think it would be so helpful, we can actually, we can go in reverse order. We’ll start with Mya first. But Mya, I think it would be helpful if you could share your thoughts on when people are starting out or they’re just starting to really dive into their businesses, maybe taking it to the next level, taking a full time, they’re getting hit with a lot of requests of where to put their money, right? There are courses, there are people, there are things, there’s tools, programs, whatever. And it can be really hard as a business owner to know.

And so sometimes what I hear on my end is like, well, I’m not sure if I should buy this yet, because I’m going to buy this like course instead or this other thing instead. Right. So could you speak to that business owner about kind of how you would suggest prioritizing or like how they should balance this idea that they have a budget obviously, but they also have to get this part done.

Mya Nichol:
Yeah. That was actually — thank you for bringing that up because that was the other thing I was going to add, but totally forgot. This year, the Ultimate Bundle® by far is the best investment that I’ve made in my business. And I’ve made a lot of investments in my business. I purchased programs and masterclasses. I have a business coach. I had a business coach previously. Like, I mean, I’ve made a lot of investments in my business.

And by far, the Ultimate Bundle® has been the best investment for all of the reasons that we previously just said, setting the boundaries, having clear expectations, having that peace of mind. I mean, that alone as a business owner, if you’re really wanting to take your business seriously, I mean, if you’re wanting to scale to the 5k, 10k, 25k, 50k, 100k months, it’s inevitable that things are going to come up. Like no matter how amazing your clients are, things are going to come up, things are going to happen.

And obviously, I’m not saying like to think the worst of all your clients, but also to like, have these things set in place to make your life easier. And I think it just goes back to the systems, for me, it was taking up so much of my time to be bouncing around of like, okay, well, I’m going to let this person cancel, but then this person not cancel. And then this person, they didn’t show up to their call or they were five minutes late, should I let them go five minutes over? And then it’s like all these different things.

I was spending all this basically like five-minute increments, but like those five-minute increments add up, especially if you’re doing this part time. But just in general, as a business owner, there’s a lot of different things that you could be spending that five minutes on that’s going to get you to where you really want to go. And so for me, it’s just having these systems set in place of like, I know exactly how to handle it. My team now knows how to exactly how to handle it.

And so, I mean, I can’t even imagine not having this set up in my business. Like I mean, just thinking back on how it’s helped me, not just at the beginning of my business, but where I’m at right now. I mean, I’ve had people who have disputed payments and I’ve been able to win those disputes because of my terms of use. And these are things that are like not the glamorous side of entrepreneurship that people never talk about, but I mean it’s inevitable, it’s going to happen. People are going to want refunds. People are going to dispute their payments. They’re going to do all sorts of crazy things. And like, it’s not necessarily your fault as a business owner.

But when you have these systems set in place, it’s like, for me, it’s like — the first time it happened, I was like, oh my gosh, this is happening right now. My first dispute, I was like in tears, but then I realized I already had the system set in place to be able to handle these situations. And so, yes, like the peace of mind starting out of knowing that those are in place, but also the peace of mind just moving forward that you are protected, and you have a system to be able to handle that. And then eventually you have a system that you can then, if you hire someone onto your team, that you can just easily hand it over to them to be able to handle that as well.

Sam Vander Wielen:
Yeah, totally. And I mean, Mya, for anyone who doesn’t know already has experienced a massive amount of growth in her business this year. And I think a lot of times people will say to me, well, I’ll take care of legal when, right? When I get big, when I make a lot of money, when I, whatever. And it’s like Mya, it’s obviously already, but thank goodness you had this stuff in place.

And I think two things people don’t realize that, one, you’re going to need it along the way because then it’s like too late. But two, and I don’t know if this has been true for you to Mya, but like, I feel like my business nowadays, it’s been a few years now of like a multi-six figure month every single month, this is just like normal now. Legal takes up more of my time now than it ever did before. I spend so much time writing our own contracts, dealing with nonsense, having to go after stuff, trademarks, copyright. I do so much more now. Like it only gets bigger, right? And like, it’s more volume that we’re dealing with.

People also sometimes have this expectation that once your business is successful, they don’t need to pay because they think you’re successful. And like, we will literally get emails being like, why do I have to pay you? Aren’t you making a lot of money? So it’s really interesting. And so it’s just always interesting to me when people are like, oh, I’ll take care of that one until I get there. It’s like, no, no. And also, where’s there? Like, there’s no apex. We’re not reaching this, like, it’s just hopefully going to keep going. Right. That’s the goal.

Mya Nichol:
Oh yeah, for sure. I mean, just this year alone, with the amount of disputes that I’ve had, I mean without my terms of use and what I have set up in my business, I mean, I would have lost tens of thousands of dollars. I’m not talking like a hundred dollars, like tens of thousands of dollars. And that’s a lot of money. Even if you are making six-figure months, like $10,000, that’s a lot of money.

Sam Vander Wielen:
Yeah, it’s a lot.

Mya Nichol:
And I experienced this heavily last month with Black Friday. I had my biggest month yet and I had the most amount of disputes, the most amount of — for the exact same reason that you were saying, Sam, where people are like, well, you’re making money, so why do I need to pay you? And it’s like, I’m still a business. This is still my time and energy. So yeah, definitely, I would say 100 percent, it has been helpful all along the way. But as my business continues to grow, it becomes increasingly more helpful.

And I mean now, thinking about the value of the Ultimate Bundle®, I’m like I would pay hundreds of thousands of dollars for that information, just because of how much it saved me. And not just like how much it saved me in terms of money, but like just peace of mind and stress. It’s like because now these disputes are coming up frequently, I mean, almost like on a week-to-week basis, it’s like I know how to handle it. I almost have like scripts now where it’s like copy and paste and I know I’m going to win it because of what I have in place inside of my business.

And I know that if I didn’t have that set up in my business, even months ago, because I have a membership and so people will try to dispute payments, from like six months ago, or they’ll be like, well, I forgot to cancel, I’m just going to dispute this payment. And it’s like, if I didn’t have that terms of use that they had checked the checkbox at checkout six months ago, I wouldn’t have been able to handle that now and win that dispute now. So it’s like, you have to think of it in terms of that. Like it really is. There really is, I guess, never — the best time to start is always day one of your business is basically what I was going to say.

Sam Vander Wielen:
Yeah, totally. I was going to ask our resident behavior change specialist what you would tell people about maybe shifting this mindset a bit about like what I call the, like, hmm, let me see if I make this thing work first before I bet on myself. That’s kind of what it feels like to me, but you tell me, Karin.

Karin Nordin:
Yeah. Well, here’s what I have to say. No one outside of the online business world cares how many Instagram followers you have. You cannot write the number of Instagram followers you have on a mortgage application. You cannot write your business coach’s name on a mortgage application. You cannot write the fancy course you took on a business application or on a mortgage application. And I know this because I bought a freaking condo. And the only reason I was able to buy a condo is because I had a two-year record of having my online business. And I had all of the established documents that I need, which I had because I went through the bundle, and so I knew how to establish my business properly.

And had I been missing a single one of those documents, I would literally not have a home. And so like we would be renting, we would be somewhere, but I would not be a homeowner if it wasn’t for the Ultimate Bundle®. And so, when I am talking to, I work with a lot of coaches, especially we have some stuff that I do for coaches. And one of the things that I tell them is take yourself seriously from the beginning because we do know from behavior change that the number one way for you to change your beliefs is to act as if that belief is true.

And so if you want your business to be real, you need to act as if it is real. And real in the real world means recognized by the government, recognized as a legal entity. And so that needs to be a priority above anything else in my opinion. And I will tell people that even though I am one of the people who sells stuff to coaches at the beginning of their business. I will say, “Hey, I would rather you spend your money on this other thing than my product, because it is more important”, point blank period.

Sam Vander Wielen:
Yeah, totally. And by the way, I’m an advocate for people buying other things other than my own stuff, by the way. It’s just that I always think it’s interesting. Like, I think it’s helpful from a mindset perspective when you start the business to factor that this and whatever you need to do, like financially and getting the business formed, it is part of the budget. And so sometimes what I think is like people take this budget and they’re like, this budget goes to this course, as opposed to thinking like, no, no, this all has to be part of the equation. But Mya, I saw you, you had something to add.

Mya Nichol:
This is kind of one of those random things that I just ended up being perfect for me to talk about. So I was listening to a program that I purchased last night and in the comment section, there’s this whole conversation around coaches and terms of use and contracts and everything like that. There’s just a whole thing that’s going on inside the coaching space right now. But what was really, really interesting is one of the comments down below, they literally said that — she commented and she was like, I don’t care at what stage you are in your business, if you don’t have terms of use set up, I will not purchase from you. I don’t care how experienced you are, how amazing your offers are, because to me, it shows me that you’re not taking your business seriously.

And that’s exact, that was like basically word for word what her message said. And I was like, that’s super interesting. And I would have to agree with that. Like, to me, it’s like, you are taking your business seriously when you have your business legally registered, when you have terms of you set in place. Because not only is it protecting you as a business owner, but it’s also helping me as the client as well, and I think that that’s something else that we don’t think about a lot as business owners is like, oh, it’s just about me.

And like, thank the goodness, like that, I’m legally protected, but it’s like, as a client, it’s really, really important for me. I would never go to my business coach and pay tens of thousands of dollars if they didn’t have a contract. I’d be like, this is a joke, right? And that’s not to say that it has to be tens of thousands of dollars. Like, even if it’s $200, it’s like, I want to know again, what’s expected of me, what’s expected of you, how I’m protected inside of this program. And anyways, there’s just a bajillion things that I could say about why the Ultimate Bundle® is so amazing but —

Sam Vander Wielen:
I’m glad you brought that up because it is true that legal stuff goes both ways and the same assurances that you’re all looking for from your clients that they’re going to show up and they’re going to pay you, they are looking for from you. Because you’re also some random girl on the internet who they’re hoping like, boy, Athena told me she offers 12 calls, but she didn’t send me any contract. How do I know? Is she going to show up? Like, what if she bounces? What if I just never hear from her again? So we have to remember that it works both ways. So I’m glad you add that. Athena, did you have something to add?

Athena Concannon:
Yeah, I just think that this part of the conversation is a really nice mindset reminder that what you give energy to truly grows and like attracts like. So if you’re going to be somebody who is maybe hiding or pretending that the legal side of things doesn’t exist, or you’re pushing it off until later, perhaps that becomes maybe the energy that you’re putting out and attracting like an audience that’s going to just say like I could use your services, but maybe I will purchase later on. I really do believe in that kind of like attracts like my mindset.

Sam Vander Wielen:
Yeah, you’re so right. Karin, did you have something to add on this?

Karin Nordin:
I was just going to say I think a lot of the legal conversation also tends to surround really scary things, but it’s also really fun and empowering. Like I have a selfie from the moment I established my business and I look back at that selfie at every major milestone and I’m like, wow, in January of 2021, I established Body Brain Alliance. And for example, like in a day and a half, we will cross half a million dollars. And like, it is insane to me that that has happened that quickly. And I have that milestone. It’s such a memorable moment for me.

And so I just wanted to bring that in the conversation too, because it can be really empowering and it can be really special and it can make you feel so — like the number one thing I think new coaches lack is confidence. And this is one of the things that really brings that confidence to the table.

Sam Vander Wielen:
Yeah, totally. I love that. You have that picture, by the way. Chris, did you have something to add?

Chris Castillo:
Yeah. I mean, I think yes, that gives you so much confidence like to me. And to me the investment is so stupidly worth it, to Emma’s point. Like of the fact that like you are so giving of yourself, that there’s a community where we can ask questions, that you’re continuously updating the content. Like for anyone who’s listening if they don’t know, like we get monthly email saying, okay here’s the status and what’s going on and it’s time to update this that and the other and you need that because otherwise, you’re kind of plugging along and all of a sudden you forget and you’re like, oh, it’s been two years since I looked at my contracts or something like that.

So not only is that super helpful, but I think I know we’ve talked about this endlessly, but I do think it’s really important of like yeah, don’t wait to patch the boat until it’s sinking. Like I think in general, people have a real tendency to romanticize things in life. I don’t know. I see it all over. I feel like it’s like the ultimate Tik Tok conversation these days of people being like romanticizing my walk to the deli or whatever which go for it, more power to you.

But I think it can lead to like really dangerous things because like I’m in the career fulfillment space and I always see people do this with jobs where they start — where people get — the biggest one I always use as an example is people getting obsessed with farm talk and then thinking that they’re going to start a farm, but they know nothing about it, and they’ve given zero thought to like the work that it would actually entail. And then they try and do something really dramatic. And all of a sudden, they’re like, in bad news, I don’t like waking up at 5 a.m. and I don’t like picking up animal poo. And I’m like, well, you should have thought about this.

And like similar thought here, right? I’m like, don’t wait until you’re like thinking to try and deal with it. It’s just so wild to me what people do when we’re like, ooh, that feels like a really inconvenient conversation and it can be scary, but alternatively, to like that point of, it is just so empowering to have it off of your mind.

Sam Vander Wielen:
Yeah, totally. And speaking of speaking our minds, does anybody have anything about the community aspect of the bundle that they’d like to share? Like, whether you’ve been able to ask questions or you’ve gotten something from other people asking questions? Mya.

Mya Nichol:
So, like I said at the beginning, when you were asking, like, how we got, I don’t know what the question was exactly, but I basically said, I joined the bundle, and I just went through the contracts. And so for me, I’ve just plugged into the bundle like whenever I felt like I needed it. So I had set up like my LLC already. So I didn’t really need to go through that. But like I probably on a monthly basis, I will plug into the Ultimate Bundle® and go into something and go through the training and be like, oh, okay, yes, I am good on this. And an example of this was I had someone who emailed me and they’re like, this is illegal to have. And I was like, oh, that’s interesting. And it was inside of one of my contracts. And so I went into the bundle and I was like, no, actually you’re wrong. So it just gave me that peace of mind as well.

But what I was going to say is I was actually looking at memberships and like other people who are running memberships. So I went into the Facebook group page and I can’t even tell you how many times that I’ve searched in the search bar, like just a word and just gone through for either peace of mind or ideas of even just running a business or another thing would be like business insurance and looking what other people are doing, who they’re getting for their business insurance. I’ve tuned into the Facebook group page.

I haven’t actually posted anything in there, but I’ve tuned in at least, I would say at least three times a month, just in the search bar, just searching what other people are doing and how I can learn from them. And like, you’re always in the comment section as well, Sam, responding and giving feedback. And so I have found the community so, so, so extremely helpful. Just like learning from other people, not even like me necessarily posting in there, but it’s also just nice to know that I can post in there too, if I weren’t to have been able to find the answer to my question.

Sam Vander Wielen:
Yeah, totally. I was hoping that it would be like a resource bank as I got more and more. And now I’ve had it for like five, six years, so it’s pretty built up at this point. Karin, did you have your hand raised? Yeah.

Karin Nordin:
Yeah. Yeah. I was going to say, so you probably don’t know this, but part of what I did research on when I was in my PhD was student engagement. And so I know a lot about online program engagement and the engagement in the bundle is nuts. Like it blows the statistics about online engagement that you find in reputable journals, like completely out of the water. And I think that’s because as entrepreneurs, it can be very isolating. Like you’re not often in a group of entrepreneurs having a conversation about the most vulnerable stuff, right? Like the things that are going wrong, the people who want to refund.

And so I just like peek through the Ultimate Bundle® every once in a while. Whenever I’m on Facebook, I look through. And it’s almost like I can anticipate legal issues before they happen because someone else goes through it. And I’m like, oh, if that happened to us, we would be in the exact same situation. And so then I go and I fix it ahead of time, and I am able to like reply back and look at other people for clues and things like that.

So I think that’s my research hypothesis on part of why the bundle engagement is so good is because it is such a huge part of the learning. And it’s one of the things that I think makes this different than any other, than just like going and buying a legal template. Like you can buy a legal template somewhere else, but you’re not going to get 50 other entrepreneurs giving their two cents about exactly how they implemented it for this or that or the other thing.

Sam Vander Wielen:
Yeah, that’s so true. And I know that a lot of people like Mya use it as more of a like, well, I mean this in a good way, but like a lurker kind of situation where you just hanging out reading because that’s good too, right. And like Mya said, a lot of people are posting stuff, so then you don’t need to ask if that’s helpful. But also just so everybody knows, because like this wasn’t really an issue maybe about a year or two ago. All of a sudden, for the first time, we started getting people being like, I don’t like Facebook. I don’t want to be on Facebook. So we do actually have a Kajabi community as well. So you can actually comment directly on the templates or the training and I respond in there too, just so that people know if you’re not a Facebook person, totally fine. You can do that too.

Okay. Because I know Chris has to go soon. I would love for us to go around, and it would be really fun for me to hear. And Chris, you can kick things off since I know you have to go soon. Tell me about something that you’re excited about that’s going on in your business right now. I would just be very happy to hear about that.

Chris Castillo:
Sure. Bundle related or just —

Sam Vander Wielen:
No, just you related.

Chris Castillo:
Okay. Yeah. So I have — most exciting thing is like I’m revamping some stuff. It’s the end of the year now. I know this is going to get posted in the new year, but I’ve been revamping some of the things for my self-study programming, which is really exciting, my self-paced programming. It’s been live for a while now, but actually reworking some of the things for that and growing some of those things. We have a free workshop that leads into that, which has been really fun and has been very inspired by you, Sam, because I feel like your workshop process is pretty amazing.

But yeah, that’s what I’ve been excited about is just getting a lot of like bigger systems in place which I guess, I mean, ultimate plug for the bundle in that, like, I don’t think a lot of those set it and forget it things could happen until you had those pieces in place because you would be too busy bailing the water out of your sinking ship to deal with it.

Sam Vander Wielen:
Yeah. Well, and what Chris is referring to is the fact that if you sell anything like courses, memberships, e-books, digital products, as I always say things that people can purchase when you’re sleeping, which hopefully is the goal for you in the sense of making money when you’re not actually working with directly with clients, is that it’s the same thing we’ve been talking about this entire show, which is that if you don’t have the legal stuff in place, when the person purchases, then it went out the window. So I always give the final sale jeans analogy. Like you have to know it’s final sale and all that good stuff. So yeah, that’s a really good point.

You also, Chris have made a big push on Tik Tok this year and become quite the Tik Tok queen. So I want you to share with everybody how that’s going.

Chris Castillo:
Yeah. I mean, it’s been great. It really upleveled my business this year. And so there’s kind of like two things happening because the sudden — I forget it, as I mentioned of like doing some of those things that can run more in their sleep. There’s another factor which I didn’t mention because you can only see the top half of me right now, which is I am super pregnant, due with a baby in like less than a month. And so it’s really like crucial for me to have a lot of those things lined up before I go out on that leave. So that’s why that’s been such a focus for me.

But it’s at an interesting time because it’s been such a year of growth with Tik Tokum. And it’s been really interesting because yeah, it’s been completely blowing up over there but it’s brought so many people into my business, which is why there were a lot of things like the workshop that I run is something that had always been something that I wanted to implement but it was kind of like a later day project.

And then come February, I started posting on Tik Tok and it started as an experiment of like, okay, you know what, I’m going to give myself two weeks and give it a shot and see what happens. And I had one video do well and it kind of snowballed from there. And as a result, it kind of bumped that curve up. I was like, oh shoot, I got to get some of these things in place to have the workshop and have — because I was like, all these people are getting dumped into a super leaky funnel. And this is not great. And so it really like forced me to stop things up.

So yeah, it’s been a big year of growth and that’s been something I’ve been super excited about is that workshop particularly, and it kind of coincides with like both the growth of the business and the growth of my stomach as I get ready to go out of office. This is true.

Sam Vander Wielen:
Speaking of your workshop, since I know you have to go, do you want to share about your workshop so people can find it?

Chris Castillo:
Yeah, gladly. So it’s particularly for anyone who is kind of been second guessing their career. Primarily, the people I work with are not even necessarily the folks who are miserable in their jobs and want career changes, but those who are just kind of doubting it and wanting more career fulfillment. That was my experience. So I had what I thought was my dream job in advertising. And almost a decade ago I went through what I call my existential career crisis where I realized oh, no, I don’t think what I thought was my dream job is actually my dream. And it’s the whisper that turns into the scream that makes you second guess every single thing you’re doing and you start to think, oh my God, do I need to move to that farm in the middle of Vermont and buy a bunch of ducks and call it a day?

And so it’s really a workshop built for that. It’s called The Three Keys to Building a More Lifelong, Aligned and Fulfilling Career. And it takes you through my process that I’ve taken all my clients through these last six years to help flesh out what is actually engaging to you, what is fulfilling look like to you, so you can build a career that fits into your life versus the alternative.

Sam Vander Wielen:
That’s awesome. And I will make sure I share the link to the free workshop below. So if you all want to take it, you can go check that out. Thank you so much, Chris. Athena, I can’t wait to hear what you are so excited about. You have a lot going on in your business right now too.

Athena Concannon:
Yeah. I’m really excited because I am streamlining basically two different offers that I was selling. One was more nutrition focused and one was more workout and fitness focused. And I’m really streamlining them into one offer called Balanced Body, which is part course curriculum and part done with you group coaching. And really, it’s scaling my one-on-one into this one group offer.

And I’m just really excited about it because I think in the industry, there are so many people that just focus on one piece of the puzzle and I was like, why am I focusing on just one piece of the puzzle kind of in each of these ways. And so, not looking at your wellness and silos and bringing it together for a more holistic approach is really resonating with people. And I’m just feeling like the most in alignment about this way of offering things in my business that it’s just like, I just can’t even wait already to be diving into like what I have planned in January, even though I should be saying I’m excited for my vacation. Like, I’m just really excited about it.

And I think to where Balanced Body is having a big impact, especially what I work with a lot of really busy and burnt-out moms is all of the pieces of the fitness and nutrition that people aren’t considering really important, like time management and boundary settings and asking for help and all these non-sexy things. Like it’s so easy to focus on what workout we should do and what we should eat. But some of this day-to-day stuff, that’s the reality that gets in the way is really fun for me to help people troubleshoot.

Sam Vander Wielen:
Yeah. And you’ve been talking so much lately about self-care as well. Like they kind of on sexier, like not popular forms of self-care too. Right.

Athena Concannon:
Yeah. Yeah. And I think that all of that matters when it comes to actually getting the result that you want. Whether that’s consistent habits or body change, we have to be able to do it in a way that’s not going to overhaul our whole lives.

Sam Vander Wielen:
Totally. And how has it been, is a big question I know to ask, but how has it been this year now navigating building your business and being a mother to two little ones under three?

Athena Concannon:
It’s been challenging for sure. I mean, the adjustment from one to two kids, that’s a whole another topic for another day.

Sam Vander Wielen:
It’s a whole separate podcast in and of itself.

Athena Concannon:
But I’m really — I mean, I’m really proud because right now Balanced Body is in beta and I came back and having the space actually with my maternity leave from my business while my business was still running membership and everything in the background while I was on leave, but having that space gave me some clarity of where I wanted to make these changes. And so coming back, like the month I was back from leave was my biggest month of the year. So I’m not going to say it’s been easy for sure, but I think actually having the maternity leave gave me that space.

Sam Vander Wielen:
Yeah, that’s amazing. That’s so cool that that happened. And what would you like to share with everyone? I think you have a legit fit checklist to share, right?

Athena Concannon:
Yes, I have a checklist and it’s more of like a planning kind of checklist for things that you really can consider for your year as a whole and kind of how to structure the seasons, like I like to say seasons of your fitness, because a lot of people just try to go about fat loss or muscle building or performance. Like doing the same exact thing the same exact way 365 days of the year. And that’s just not realistic because we are not robots, and our life has things that happen. So we’re not going to be able to do it that way. So it’s really about helping you pinpoint what times of your personally professionally make sense to embark on different goals.

Sam Vander Wielen:
That’s a really good idea. All right, cool. I’ll make sure I share the link below. Thank you, Athena. Karin, what’s going on in your business right now? What are you excited about?

Karin Nordin:
So I am excited about two weeks of vacation. But that is mostly because we just came off a very successful sort of like half launch, I guess you could call it. So I have a membership called Change Academy and we do a deep dive every month on a different change topic. So our whole thing is compassion first, evidence-based change education. So not the like discipline over motivation stuff that you hear from everybody, but stuff that actually is compassion first, that makes you feel good about yourself. So we cover a different topic every month.

And we have a lot of coaches in that membership. And so they were kind of pushing and asking for can we get more evidence or education on how to actually, like, use behavior change with our clients and help our clients with consistency, motivation, all that stuff. So we just launched that, and this was our first month of doing it. So we give them a resource they can use with clients. We give them — we do, like, basically it’s like a low-cost mentorship style, hot seat call. So there’s a bunch of stuff and I’m just really excited to see like how that takes off next year. And I get more time talking with other coaches, which is always something that like I really enjoyed too.

Sam Vander Wielen:
Yeah, that’s really cool. I like hearing how everyone is like optimizing not just their businesses, but they’re optimizing it for their life, which is like really fun for me to hear. It’s always like a secret private goal of mine that I want everyone to do and not be working like crazy. My friend Simi always says, if we’re going to do that, we can go back to getting health care and a paycheck. I’m like, that’s true. It’s a good point. And Karin, where would you like everybody to come find you and learn more about the membership?

Karin Nordin:
Yeah. So our website is bodybrainalliance.com. If you click on the Change Academy tab, you’ll find all the deets, but then there, you can also follow me on Instagram. It’s just at @KarinNordinePhD. So that’s a great place to start.

Sam Vander Wielen:
Awesome. Thank you. And Mya, what are you very excited about right now?

Mya Nichol:
I had like 10 minutes to think about what my answer was going to be, and I still don’t have an answer. I feel like my answer is I’m kind of excited about everything. I’m just at a really — not that — like I personally am like all about finding joy in the journey of entrepreneurship. And that’s something that’s like extremely, extremely important for me and that I always want my students and my clients to be able to find joy in their journey too, no matter what stage and phase and whatever’s going on. So that’s something that I obviously want to practice if I’m going to be teaching it.

But I am really, as of like the last four months, I’ve been experimenting with different offers. I figured out what my human design was. And so I’ve been like playing around with like how to use human design in business and in life, and that’s been really fun. So I don’t know, I’m just kind of in this really fun, like experimental phase of my business, if that makes sense in terms of content on Instagram and in my business. And it’s just been really, really fun to be able to interact with my community in a different way.

Basically, on a different week to week basis, like I’m throwing out masterclasses and I have a program next month. And then of course I have like my signature offer IG University, which is a membership for Instagram growth for business owners. So I’ve just got a lot of fun things. And I feel like if you are listening to this and you’re like, oh, like, I can’t wait to get to that phase of my business, like you will get there. For the first eight months of 2022, and not necessarily again, that I wasn’t enjoying the journey, I definitely was.

But I only had really like one offer and I was really just building my brand, building my business. And basically, I built a really solid foundation for me to then be able to experiment because I had the income coming in that was consistent, which allowed me to then experiment, allowed me to hire people, which allowed me to then have more time to do the things that I loved inside of my business. So, but yeah, I would say that that’s where I’m at right now is just experimenting and having fun in my business.

Sam Vander Wielen:
That’s awesome. I feel like you can tell with your content lately, especially on stories that you’re just excited and you’ve been like whipping out offers and offering different stuff. And it’s cool to watch from my perspective. And I think there’s a upgrade your Instagram account in less than 10 minutes checklist that you wanted to share, right?

Mya Nichol:
Yes.

Sam Vander Wielen:
Yes. Okay, cool. So I will make sure that we have the link to that for Mya down below. All right. So let’s go around one more time and just tell everybody where to find you and how to best get in touch. Athena.

Athena Concannon:
Instagram is the best for me. I’m just at @AthenaConcannon, my full name, and just DM is the best way. My website is achievewithathena.com. I like to keep it casual and the DMs’ perfect.

Karin Nordin:
She’s very responsive.

Sam Vander Wielen:
Mya.

Mya Nichol:
I’m also in the DMs too. I’m at @MyaNichol on Instagram. That’s where I love to chat. Yeah, direct messages is the best place. I’m not a huge fan of email. I was just telling my husband the other day, I was like, not a huge fan of whoever invented email. I just like the quick conversations. So if you email me, obviously I’m going to reply back to you, but that being said, let’s chat in the DMs.

Sam Vander Wielen:
Mya will reply back out of obligation, but she will not be thrilled. Karin, what about you?

Karin Nordin:
Yeah, same thing, Instagram. It’s at @KarinNordinPhD. And then same thing, you can DM me. If you DM me, I may not respond to you immediately because as much as I love the DMs, I take breaks from them. But I would love to chat with you on there. And I will get back to you at some point.

Sam Vander Wielen:
Good for you, by the way. And I can vouch Chris’s at @EmpoweredAchievers on Instagram. Chris, who does career fulfillment. So I’ll make sure that all of you are linked below, both your Instagram and websites and all that good stuff. So please reach out to them, talk to them about their experiences. You don’t have to take it from me, but also please follow them because all of these incredible women have incredible content and have great businesses. So they are all worth a follow, a purchase, all the good things. So thank you guys so much for doing this. I really, really appreciate it. This has been so fun.

Athena Concannon:
Thank you for having us. I’ve had an awesome time chatting about this.

Sam Vander Wielen:
Anytime.

Mya Nichol:
Yes. Thank you, Sam.

Sam Vander Wielen:
You’re welcome. Thanks for being here.

Thanks so much for listening to the On Your Terms podcast. Make sure to follow on Apple Podcasts, Spotify, or wherever you like to listen to podcasts. You can also check out all of our podcast episodes, show notes, links, and more at samvanderwielen.com/podcast. You can learn more about legally protecting your business and take my free legal workshop, Five Steps to Legally Protect and Grow Your Online Business at samvanderwielen.com. And to stay connected and follow along, follow me on Instagram at @SamVanderWielen and send me a DM to say hi.

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