I don’t share many specific “hot takes”, but this one has contributed to most of my business success.
🔥Here it is: Most people spend more time and energy obsessing over their marketing strategy instead of focusing on creating a product that sells itself.
Hear me out.
Marketing is super important. I love marketing, and I talk about it all the time.
But one thing I’ve done differently in my business that I believe has led to my success was creating a product that I knew would be my bread and butter for years to come (and it has).
Did it take a lot of trial and error? Yes, but my failed attempts also put me in a powerful position to give advice on what makes a successful product and what doesn’t.
In today’s Online Marketing Summer School podcast series episode, I teach you how to create a sustainable product (think: course, program, digital product) your customers will crave and rave about.
In this episode, we’ll cover:
✔️ Why you should keep your product offerings focused
✔️ How you can show up differently than others in your niche
✔️ Making sure your products work for your customers
✔️ Offering ONLY what your customer needs (no-fluffy deliverables)
✔️ Pricing, beta-testing, and selling your offer
… And more. We’re covering all the bases here, so you don’t want to miss it.
You can listen to the episode on Apple, Spotify, or directly on my podcast page.
➡️ Oh, and in the meantime, be sure to head to the Template Shop to grab a Group Program Contract or Course Contract to make sure your offer is legally protected (aka ensure you’ll get paid and protect your proprietary content!).