How To Start An Online Education Business

How To Start An Online Education Business

Are you interested in the education industry? Are you thinking about starting an online education business? Read on to find out how to get started and begin selling your courses!

If you are following the latest trend in today’s digital world, then you know that online course platforms are the go-to destination for people who want to level up and improve their knowledge or skills. And why not? Students find online education convenient and ideal for maximizing their time something we can’t always say about the traditional education system.

As such, the logical thing for anyone willing to start a new business, expand, or diversify will be to hop on the online course business train. Besides, what better incentive do you need aside from the rapidly growing demand for online education providers? Even more encouraging is the latest report projecting that the online education industry will reach $521 billion by 2027!

But that’s not all! You can pick your own hours and work anywhere with WIFI. Want to run your biz from a beach in Thailand? Go for it. You can empower students of all backgrounds without geographic limits!

And although building a business from scratch is no cakewalk, it’s not impossible either. You only need the right blueprint to avoid costly mistakes and start building something that lasts.

So today, I’m sharing a guide to help you build your own online education business successfully!

How To Start An Online Education Business

How To Start An Online Education Business

Many businesses collapse as quickly as they start because of poor preparation by the owners. Rushing into starting a business just because you have a passion for it is synonymous with rushing blindly into a busy highway – it probably won’t end well.

To ensure your online education business is a success, I’ve highlighted some key steps to follow for smooth sailing. 

Step 1: Set Your Business Targets

Starting a business without having a clear goal in mind is like heading out without having a predetermined destination in mind. Everything becomes random, and outcomes are left to chance. While this may work when you feel overwhelmed and need to clear your head, it’s a recipe for disaster in the business world.

To ensure you don’t fail before you’ve even started, set realistic goals from the get-go and be specific. You get to determine what “successful” or “success” means and looks like to you. 

What do you wish to gain from starting your online education business? Is it to bank $10K in a month? Is it to finally have the financial muscle to ditch your 9-to-5 job in 6 months? Or perhaps, is it to have 1,000 eager students in year one? Once you know what you want, you can then proceed to crafting plans that’ll take you to your desired destination.

Challenges will surely come it’s inevitable. However, when they do, don’t fret or start doubting your goals. Like Confucius said, “When it is obvious that the goals cannot be reached, don’t adjust the goals; adjust the action steps.” You just need to re-strategize and adjust your plans while keeping an eye on the prize. Things don’t have to be perfect or smooth in your life in order to run your own business or be successful at it.

Step 2: Identify Your Niche

To create an online course that sells itself and make it last, it’s of utmost importance that you find your niche as early as possible. Your niche is like your target audience it’s the specific group of people you want to serve and the particular problems you can help them overcome. Finding your niche also simplifies the search for a productive course idea.

It’s super important to pick a niche that gets you fired up, not just one that seems profitable. You want it to be something you genuinely enjoy learning about and talking about, or teaching it will feel like a drag.

Start by doing some digging to get a feel for what’s popping up in the world of online course creation right now. Jump on Google Trends and Reddit to see which topics have people buzzing. Make a list of the ones that intrigue you or get you amped up just thinking about them. What subjects make you totally nerd out and want to talk someone’s ear off? Find where your passion intersects with an audience that’s hungry to learn. 

Then, connect with real humans who would be interested in what you want to teach. Join relevant conversations on social media to get a sense of their pain points and struggles. Ask good questions and actively listen to what they’re looking for help with. Get very clear on the transformation they want so your course can guide them there.

Step 3: Choose a Business Plan

One of the first decisions you’ll make is: what’s the actual business model here? This essentially determines how you sell your online courses to generate revenue while educating your audience. A few business plan approaches stand out:

First is personalized 1-on-1 video sessions think private lessons tailored to exactly what an individual student is struggling with or hopes to master. Delivering such fully customizable sessions means you can charge higher prices. 

On the flip side, small group classes are more scalable and affordable per student. Gather 4 to 6 students with similar goals for a scheduled, cohort-style course. They benefit from peer learning while you enjoy lower delivery costs. However, less 1-on-1 attention means less customization flexibility.

For students craving community and schedule flexibility, live webinar-style courses that meet in real-time can be perfect. Students will feel connected while tuning into their teacher’s live lesson broadcast.

Finally, a pre-recorded course model is also popular for good reason it allows self-paced online learning on demand with minimal overhead for you. But, it comes with less chance for student engagement.

Lots to consider! 

Step 4: Choose the Right Online Teaching Platform

Choosing the right online space to host your tutoring biz is very important–it has to align with your goals and teaching style!

A few key things the platform should provide security, encryption, and privacy controls. Keeping students’ personal info locked down builds trust. 

Now for features, ease of use, and branding flair Udemy, Cousera, Thinkific, among others, have unique perks. You can scan through each option before deciding. Finding the one that truly fits will step up your teaching game and students’ learning experience.

However, if you need recommendations, do check out some of my personal favorites: Kajabi, EasyWebinar, and Teachable. I use all three and I’m loving how smooth and customizable they are, plus their marketing tools help attract learners, among other benefits!

Step 5: Build Your First Course

I get why you may want to drop all your knowledge in that first course! But for real, less can be more when teaching online. With so much info out there, students often want the quick Instagram version–bite-sized videos to build on.

Instead of one long, heavy course, try breaking it into levels. Keep that first round focused and tight. You know, highlight the most pressing basics students need to grab for tangible progress. Get them hungry to level up!

Once they complete Course 101, they’ll be primed for your advanced masterclasses to take things deeper. This way, you don’t overwhelm new learners but can still flex your expertise over time!

Step 6: Set the Course Price

Crafting that perfect course price can be very tricky. But you can relax, I got you on how to whip up a solid number that’s fair for both your biz and your students.

First up, you’ve got to reflect on the knowledge you’re sharing. Consider what fresh info-nuggets you’re giving out. Is it video tutorials? Special guides? Exclusive industry secrets? Factor in the stacks you invested in software, equipment, and maybe some freelancers to improve the quality. The sweeter the value, the higher you can justify charging your eager new pupils.

Next, tally up the long hours you poured your soul into creating the content. After all, time is money. So, if your course took serious dedication, make sure your compensation is bumped accordingly. 

Finally, research what headaches it would cost people to access this game changing knowledge elsewhere. Use that and my blog post on exactly how to price an online course to set a baseline for your price.

Step 7: Promote and Launch Your Business

Real talk, no matter how awesome your online course content is, gaining students requires getting the word out! In a crowded space, making noise about what you offer is key. Let’s break down the marketing strategies to launch your online course successfully into four parts:

First up, pre-launch. Weeks before go-time, start warming up your audience like a hypeman! Hit up social media and run some ads to preview your coming attraction. Send out engaging content on the regular blogs, videos, and so on to attract your ideal learners. You can also collaborate with schools and institutions to enroll entire cohorts. 

When launch day nears, it’s time for triggers. Run a short live challenge exclusive for your engaged subscribers. Bring real value by demonstrating your expertise over 5 days. This grabs attention and builds serious trust so people feel pumped to buy your full course.

Up next is Launch-Your-Course O’clock! Some folks will still be on the fence. So, keep offering great content and connecting one-on-one to answer questions. Referral programs are also huge to spur word-of-mouth hype.

Lastly, post-launch. Too many businessmen go and rest once sales roll in. But actually, maintaining momentum is everything! Roll out fresh content, bonuses for past buyers, and start strategizing your next-level offer. Continuous value is what retains students for the long haul as your authority grows! 

Step 8: Comply with all Legal Requirements

Protecting your hard work and staying on the right side of the law is very crucial! I’ll break it down so you can avoid drama and keep your hustle legit. You don’t have to have clients to get legal in place.

First up, you’ve got to set some straight-up terms of service and privacy policies for your courses. Define what students can expect and how their data gets used. Keep it crystal clear and detailed so there’s no confusion. 

Next up, lock down your intellectual property! Register copyrights or trademarks so your unique methods are solely yours. You crafted those game-changing secrets from scratch, so don’t let anyone steal your sauce! 

You’ll also want to publish clear refund policies. Outline what happens if a student bounces after a month or two. Do they get half back? Full refund if unused? Define this upfront so everybody is on the same page.

Also, get to know those other laws around courses and biz operations in your region, just so you avoid unexpected fines. Learn about tax codes, marketing rules, and how to protect your online course. It may seem tedious at first, but it’s worth getting the full gist early on. 

*I can help you stay on the right side of the law, register AND protect your business. I help business owners feel more confident in marketing their businesses because they feel legally protected. Ready to launch your dream biz? Get everything you need with our FREE Legal Training: 5 Steps Legally Protect and Grow Your Business and The Ultimate Bundle®, which includes 13 fill-in-the-blank legal templates plus video tutorials and so much more!

Step 9: Engage with your Students

I know it’s very tempting to grab the bag and bounce after finally getting those sales, but playing the long game is where real success resides!

Connecting with your grads on the personal to keep them riding with you is vital. Pop in regularly to answer questions, check their progress, and even set up some live sessions to link faces to names. When they know you’ve got their back while improving their skills or knowledge, that’s community vibes right there!

I know that maintaining all those relationships takes effort when you are trying to count stacks and plan your next course. But you should know that an engaged student today becomes a loyal brand advocate tomorrow. Taking the time to nurture that human connection is how you create loyal customers, repeat buyers, and referrals!

15 Online Education Business Ideas

15 Online Education Business Ideas

Below are some online education business ideas you can use to get started:

  • Tutoring Students Online
  • Education Games
  • Online Library
  • Online Acting School
  • Digital Skills Development Center
  • Online Fashion Design School
  • Online Music School
  • Stress Management Courses
  • Online Woodworking Courses
  • Online Cooking Classes
  • Courses for Entrepreneurship
  • Online Photography Academy
  • Online Charter School
  • Language School
  • Online School for Disabled
Kickstart your online education biz and get it legally protected! 

Building an online education business seems so exciting right now, with so many people trying to pick up new skills from home. And with your skills, you could absolutely help aspiring learners around the world. 

But I shouldn’t overhype it or make big claims about guaranteed success. The truth is launching something like this takes a lot of effort and strategy to do it properly.

Luckily, I’ve helped many education enthusiasts build successful online education businesses. I can help you get prepared and protected legally too, so you can teach comfortably and scale confidently. With my help, you will meet all online business requirements, legally protect your online course, and position your online coaching career for success.

And don’t sleep on my easily customizable templates, podcast episodes, and blog posts too. They’ll fast-track your progress and guide you to avoid pitfalls while building an online course business. You can also grab the Ultimate Bundle® for the full practical blueprint to follow. 

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