July 21, 2025
Podcasting Myths, Mistakes & Mindset Shifts After 250 Episodes
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Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting already or still dreaming about launching, this episode is for you.
In this special 250th episode, I’m pulling back the curtain on how I built a podcast that’s lasted four years, what I’ve learned, and how my approach is shifting. I’m not some podcasting guru—I’m an online business owner who figured out how to make podcasting actually work for me.
So if you’re feeling like your show is more effort than outcome—or you’re podcast-curious but overwhelmed—this episode will help you cut through the noise and find your own rhythm.
In this episode, you’ll hear…
- Why I waited four years into business to start my podcast (and why that was the perfect timing)
- What I thought podcasting would do for my business—and what actually happened
- The surprising role podcasting plays in nurturing and converting my audience
- How I’ve kept podcasting consistent for 250 episodes—without losing my mind
- The tools and tech I use to keep podcasting sustainable
- My new “YouTube-first” strategy and what’s changing next
Listen to On Your Terms® on your favorite podcast platform
Listen to episode 250, follow along so you never miss an episode, and leave a review to help introduce the show to more online business owners just like you!
What Took Me So Long?
Spoiler alert: I didn’t start a podcast the second I opened my business doors. It took four years. And guess what? That’s okay. You don’t need to “catch up.” I share why I waited, what mindset helped me finally launch, and how starting “late” was actually a strategic move.
From Growth to Conversion
I thought my podcast would grow my audience like wildfire… but it didn’t quite work that way. Instead, it’s become a powerful nurture and conversion tool. I walk through how podcasting fits into my funnel and why it helps people go from curious to “I’m in.”
Tools That Make It Work
From how I plan episodes to what mic I use (you asked!), I’m giving you the full behind-the-scenes breakdown of my tech stack. I also talk about how I structure podcasting to feel sustainable instead of overwhelming—because we are not here for burnout energy.
My New YouTube-First Strategy
I’m switching things up and going “YouTube first.” I explain what that means, why I’m doing it, and how it’ll impact the podcast moving forward. TL;DR: I’m always experimenting to find what works for me, and I hope this encourages you to do the same.
Download Episode Transcript
So you’re thinking about starting a podcast or you’ve already launched one, but you’re not sure if you’re doing it right or how to grow it or how it’s really even supposed to fit into your business. Maybe you are consistently posting new episodes, but it feels like a lot of work for something that’s not giving you a lot of return, or you’re holding back on starting one because you’re not even sure what tools you need to use, how to grow it, and how to make it all feel worth it in your business.
You want a podcast that feels sustainable and aligned with your business, one that actually helps you grow an audience, shares what you know, and connects with the right people, but without it taking up all of your time because let’s face it, you are wearing all of the hats already and the overwhelm is already on overload.
In this very special 250th episode of On Your Terms®, I’m pulling back the curtain on how I’ve built a podcast that’s lasted nearly five years and how I’m evolving it now. You’ll hear what tech stack I use, the tools that I use to get my podcast done, my YouTube first strategy, why I’ve kept my podcast to mostly solo episodes it’s very strategic, how I’ve kept up podcasting for almost five years, and what’s changing next? If you’re looking to start, grow or simply make your podcast better in a way that works for you, then this episode is the one to listen to. Let’s hop in.
I cannot believe this is the 250th episode of the show. So what I said the intro, it’s actually been nearly five years. It’s actually four years, almost to the day. That’s what I’m meant to say. ’cause I’m still learning how to count. The whole counting thing is very complicated, but I started this podcast back in 2021 after having been in business for four years, if that gives you any perspective, like I guess I just wanted to change to share that, because I hear from a lot of people being like, oh, I should have started a podcast a long time ago. Or they’re like a couple months into their business and they’re like beating themselves up about it. And I’m like, it took me four years to start it.
And millions and millions and millions of people had already started podcasts. So like I was, I was extremely, extremely late to the game. But when I thought about doing this episode, I wanted to do a little bit part of reflection, but also, you know, share with you what I know about podcasting so far.
I am not the world’s preeminent podcast expert. There are lots of those out there for you. I am somebody though who has a bustling online business and and loves podcasting and figured out how the podcast kind of fits into my business. And I’ve made like a ton of mistakes. I’ve stopped and started. I’ve tried different methods. I’ve changed my mind a million times, and you know, in the process, I guess I’ve learned, and I’ve also just genuinely enjoyed it. So when I asked everybody on Instagram, what do you wanna know about podcasting? I’m gonna do an episode about podcasts, I was so surprised at how many responses that we got. And so I’ve kind of broken them into categories and I thought that in doing so, we’ll end up talking a little bit about kind of how we got here.
So I think that the first. Set of questions that I got were really related to kind of the mindset that I was in or how I was approaching it when I started the podcast. Like what were you thinking about it when you started it? How were you thinking it was gonna fit into your business? How did you, how did you kick things off?
So, for example, one of the questions I literally got was, what was your mindset when you started and how have you stuck with it for so long. I was not personally, that freaked out by the idea that so many people had already started podcasts because when I started mine, like what would be the difference between you starting an online business and starting like a website or an Instagram account or anything else where it’s like there are millions of people who have those already, so it’s like the space was already crowded, but I think about it the same way that I think about every single thing in business, which was like, there wasn’t the show that I wanted to create. That was the point. And so how, what kind of show is I gonna create? What was the differentiator? And you know, here and there I can do tips and videos and carousels or whatever where it’s like, here’s this legal thing you should do or whatever.
When I wanna talk about bigger issues that require more of a discussion or like whether it’s legal or otherwise, like marketing like people would ask me about evergreen marketing or email marketing. I would think like this isn’t just something you can say in like a seven second snap, you know? And. I know that there are a lot of people out there who do, but personally I found it really frustrating because when I would see those things I would just be like, oh, that’s not, it’s, it’s not even like, it’s not the full story, it’s not accurate because you can’t really get into like, well, this and well that and well, something you should consider is this and we have to think about that and like there’s just a lot more to talk about and. I think also at the same time, like this lack of nuance and depth was bothering me. Like this was coming on the heels or in the midst of COVID, and I was thinking like, it just felt so oversaturated and so loud. That I wanted to connect with you in a quieter and more intimate way, right? , I also knew that for the most part, my people are busy and they’re maybe working another, like a full-time job in addition to trying to start their business. They’re driving, they might have kids, they’re on vacation, they’re cooking, they’re doing things, and like a podcast was a nicer, easier way to consume this information.
So, especially in the beginning, my mindset was to like to not only connect with people in that way, but to do episodes that were very, like what I call like a catalog, like, ’cause I kind of refer to this internally with the team. Like if you wanna know like what is an LLC? Or like, do I need an S corp or um, like what was the GDPR about?
Like, I have episodes about all of these things. And so legal stuff especially doesn’t change much. Of course there’s like little developments here and there, but for the most part, like a lot of what I talk about is very foundational and consistent. So my main mindset in in the beginning was this, going in with this like, okay, let’s add some nuance and some depth.
Let’s con like connect in a more intimate way and I’m gonna create like a catalog, like an evergreen catalog of all of these topics. Because then whenever anybody asks me in the future, I have an episode to point them to and then it’s like a way to bring them further into my network.
Now, a big mistake that I made in my mindset or like the way, what I was like thinking this was going to be when I started, was that I thought it was going to be a big attraction tool.
It was gonna be an audience builder. I was thinking people are going to find my podcast, like random people. They’re gonna find my episodes, like grow my audience and like I’m gonna just by publish, by hitting publish on these episodes, my podcast will be like Mel Robbins’ podcast. You know, I, that’s not really what I thought, but like ultimately that’s, that’s a little bit of it.
And it has actually in reality. Not turned out to be very much of an attraction tool at all. I would say that for sure people find it randomly here and there. I would say like it’s helpful when you post it somewhere or you tell a friend that they should listen or you include it in your as a link in your newsletter. Like those are all things that will help the podcast grow. When I’m on other people’s podcast, I mention my podcast and so then that gets some new listenership. So like there are some ways that it grows, but in general it tends to be my current audience. It’s turned out to be a great nurture and conversion tool.
So what I hear really often on the back end of my business when people purchase from me is like, even if they found me like they got served my ad, for example, then they went over to my website and they found out I had a podcast. They started binging and then eventually they purchased from me. They will often cite the fact that they like binged my podcast as part of what got them to convert, what got them to become a customer.
So I think it’s like a really great nurture and conversion tool because of the original mindset that I had, um, in the beginning, which I, I again, wasn’t doing this on purpose ’cause I was thinking of this as a growth tool, but I think that because I approached this with this like catalog of information, like really helpful educational episodes that all my, like first, however many are and then, you know, went into more depth and a little bit of nuance showed more of my personality because you can, when you have more than 45 seconds, I think that that ended up being like the kind of handholding that people needed in order for them to feel comfortable to purchase from me. Like it turned out to be something really cool, but that was not what I had anticipated.
And I feel like a lot of the mistakes or like frustrations that I’ve had along the way were really trying to make the podcast something that it wasn’t like trying to be like, how do I get this thing to grow? I just need it to grow, grow, grow. Like being so focused on this like new growth versus like really paying attention to who is already listening, getting them to take action. Really giving you the person listening what you’re coming here to listen for, and making it just as good as it can be so that you enjoy it. And just like all things, I believe in business like, if I’m just focused on creating really good podcast episodes, then I believe that it will end up in the hands that it is supposed to. Whether that’s because you refer it or it does start to pick up steam with new people or whatever, like I believe it kind of all works out.
Someone on Instagram asked me, I would love to know what the runway was for learning, planning, and preparing to launch a podcast. So I treated the podcast like any other marketing channel that has kind of its own like name, you know, has it own like little shtick to it.
So I did some research on the name, like obviously on the legal side to make sure it wasn’t taken and stuff like that. But I also did some research as to like polling my audience, surveying, um, my email list, surveying people on my Instagram stories. And I was finding out like, what do you think about this name?
And like, what do you think if I talked about this and this? Um, so that’s kind of how I handle it in the front. And I wanted it to have its own, you know, cover art and some branding around the podcast, like I put a little effort into it. That was also easier for me to do because my business was up and running already.
I think that if I was new, I probably would’ve had like the standard, you know, Canva graphic that would’ve just been my cover and that would’ve been fine. Like personally, I would focus more on probably developing a concept for the show than all the like fancy stuff around it. I think it’s helpful, but I think it’s more about the concept of the show.
I think looking back on it, a mistake I made in the planning and prep, like preparation part of my podcast was that I, I thought my name, the, On Your Terms name is cute. I still like it, but I have gotten feedback from experts over the years where they’re like, I don’t think that’s the best name because it’s not immediately apparent to people what this podcast talks about.
And that’s one of the things that actually will hinder growth like from a new audience. Because if people are just landing here or someone’s texting them a link and they go over and they wanna see like the whole feed, they might not have a full picture of exactly what this show is about and so there are different ways you can do that between like the podcast title, subtitle. Even the, the, um, cover art can sometimes do this. And so I have gotten feedback like that before.
Honestly, it’s a little bit of a mix of, for me, of like being like, well, one, I like the name two, I trademarked it, and three, um, I, I don’t have an idea for a better name. I guess in my mind what I thought was that there’s always this undercurrent to every episode of like I want you to do things your own way and like, be unique and don’t follow the herd if you don’t want to like, it’s okay if you want to build your business differently and I think that I give business advice that’s different than like what the gurus say. So that’s, that was my thought process behind it. But I, I can also understand if like that doesn’t it can’t take all that explanation. It needs to be apparent.
Because my business was established from the get go, I have always had a production team or a team member that is producing or editing the show. So I am very, very lucky in that respect. And I understand that that’s a big hindrance to a lot of people starting a podcast is that they also have to take on like all the editing and learning, all of that stuff.
And so that admittedly is a lot. I do, however, think that there are a lot of affordable options to getting that done and it’s probably not the best use of your time as the business owner. I would rather you be focusing on like learning how to structure really good episodes, titling, like outlining the episode, actually recording it, and then hand it off to someone else to edit.
Another person on Instagram asked, when did you know that starting a podcast would be worth the effort to learn, market and produce? I don’t know that I knew that upfront, and so I thought this was a really good question just to point out that like I really go into things with it with an experimental mindset.
I don’t think that you can go into everything in your business being like, I’m doing this because I know it’s gonna be successful. The other thing is like your friend Julie could have started a podcast and it’s wildly successful and she has the same exact business as you, and it’s like it is bringing in new audience, or it’s bringing in new leads and it’s converting people into customers.
And so you think like, oh, okay, well Julie and I have the same, or, you know, similar business. If I start a podcast clearly, I will also be successful. I don’t think that’s how it works personally. I think there’s some weird like podcast magic, you know? Also people are different podcasters, like there’s just a lot to it.
And so I think that part of this is, is more about this like. Do you like it? Are you like mentally on board with the fact that this is a long game? Like it’s gonna take a long time? Because I think a lot of people start podcasting then, you know, after like six episodes, they’re like, only 50 people are listening to this. Like, I’m out. You know? So I think that it’s worth the effort if you’re up for trying. And if you’re looking for a more long form piece of content to have for your audience, if you are, after listening to what I’m saying, where like, I think it fits in nicely to nurture and convert people, like that’s when it would be like, okay, well I, I actually need a good nurture and conversion thing.
I have some other attraction tools in my business toolbox. So like this would be a good fit for my nurture tool. So that’s, that’s how I would think about, you know, the mindset of kind of starting it.
So we’ve talked about my mindset in starting the podcast four years ago, as we now know. But what about my mindset now? I, again, very hard on myself and don’t think I’m good at it, but I, but I really like it, which is a, a really good sign in my opinion, of like, whenever you’re trying to pick a content channel or something like that. If you really enjoy it and like even when the numbers come back or something happens and you’re like, oh, that didn’t go as great, and you’re like, well, I still really wanna do it again, I think that’s a good sign, it means you really like something.
So I think my mindset now is much more like the experimental side of me has shifted into being like, I wonder what would happen if I just like really poured my energy into this, regardless of the stats. And I saw how this went eventually. What if I let people see more or different sides of myself?
Like my last episode, for example, 249, if you haven’t listened to it yet, it’s about how, you know, I’m really evolving alongside my business and I’m taking care of myself and doing things, uh, beyond my business and, and kind of like what I see the future of me and the business being like, I don’t know, i’m trying to think about like just being more of myself, producing better episodes. Even that is like, what does that mean to like produce better episodes? That’s something I’m learning, like I’m trying to like come up with better intros and think of better structures or think of better topics for you all, think of better titles for you so that I can reach more people, but it’s very much something that is like always evolving and something that I am open to getting better at, and I’m open to it being a long game, which I think is crucial, especially when we are talking about podcasting or YouTube. Instagram and, and TikTok and things like that are long game too, in my opinion but you can like hit it. And like get randomly viral or something like that. But really, I think in these more long form content things, like I want, I, I definitely like, I’m very honest about the fact that like, I want to grow it. I want to get it in more people’s hands.
I think I’ve changed my mind a lot and have a different mindset these days about the format of solo episodes versus guest interviews. So when I started, I thought that I had to do a lot of guest, or I would swing to like, I don’t wanna do any guest, I just wanna do solo because I want all of the like traffic to point back to my own stuff. And I’ve landed somewhere in the middle where, you know, I think like when you own your own business and you wanna have a podcast, it is really helpful to have solo episodes to talk about what you wanna talk about, position yourself as the expert because you know you are on your topic. And then point people, like most logical step is to point people to your thing, like either your product or your email list or something like that, right?
And it really, again, nurtures those people in your community to eventually become your customer.
So, i’m a really big fan of solo episodes. I think they’re really important for business owners. There are many plus sides as well to guest interviews. I mean, besides getting to have like great conversations with people and getting to have people on who know a lot about some topic that I’m not as well versed in.
So like that’s really fun. And personally, I’ve really been trying to work on like my interview skills and get better at just like really being in the moment, not having so many prepped questions, like really just having a conversation. You’re going to get, you’ve already heard, I think one of them, but you’re going to get a couple of guest interviews this summer that are all kind of on a similar or, you know, on a topic, uh, like, I don’t know, a pathway I would say.
And I really tried to be a better interviewer in these interviews. Like again, this is something I’m open to being better at, being curious about seeing how the episodes go.
So, you know, starter me used to bring in guests because I thought I had to, or because I thought, oh, when you have a guest on it just like automatically helps your podcast to grow.
I think that currently the mindset that I’m approaching, the types of episodes I’m doing these days. For one, I really think about you more than anything when I think about bringing somebody on, like I think about what does my person who’s listening to this you right now, what do you need to know? What are you struggling with?
What it would be helpful for you to hear? What kinds of stuff do you like to hear? What’s your vibe? What’s not your vibe? And I really try to give you people in conversations that I’m like, I know this is gonna help that person that’s listening. You’ll hear me. I’m really pushing the guests asking questions like as if I’m your representative at these interviews, like asking the questions on your behalf. That’s really the mindset that I went into with these episodes. So because of that, that’s really like up the bar like if I’m going to have a guest on, it’s gotta be good. You have to be good. You have to be somebody who I’m comfortable promoting, somebody who I think really has something to offer my people. Somebody who I think, that you’re really going to like. The other thing I just wanted to share before we move on about this point is that something I learned with guests that’s working really, really well is positioning guest interview to be something very specific, like one topic, not like, have this person come on and tell me about their life.
So you’ll hear in my future guest episodes, I do not ask the person like, tell me about yourself. How did you get started? What did you do before? We don’t do any of that. For one, we’re jumping in much faster, but two, I’m coming in with like a much more specific, like I have a couple copywriters this summer and it wasn’t just like, tell me about copy, like tell me how copy goes. No, it was like you’re doing this one thing and I think you’re doing this one thing really well, and I wanna dig into this one thing. So hopefully you hear that through all my guest episodes this summer.
I still lean mostly solo episodes because you know, for one, it’s just like a lot easier, right? Like I can operate more on my schedule, but I also do wanna be like in the moment learning, you know, what’s coming up in online business?
What questions are you asking me in my inbox? What questions are you asking me on Instagram? And then integrating that into my content. But I also go back to the roots of why I started this show. Like I want to build a connection with my audience based on my expertise, what I’m learning, create this depth and nuance, you know, in conversation.
And I want to continue to point you to my stuff because I have other things that’ll help you. So from a business perspective, it still makes sense to me to do mostly solo, but then being really choosy by bringing in guests.
Someone else asked me, how are you evolving as an entrepreneur, as your business continues to grow, and how do you see that changing the business over time?
So I talked about this a lot in the last episode that I feel like I’m evolving, by, you know, really feeling like I don’t wanna be defined only by legal stuff and that I have more to share while simultaneously wanting to talk still about legal stuff and sell that stuff because that is what I do. And I, I love it and I think it works.
And I think we have really good products and I have really, really great customers and all of this kind of stuff. And I know you need the legal stuff. So like on the one hand, I don’t want to shoot myself in the foot and on the other, I have a lot more to say and hopefully you’re seeing or feeling a little bit of that difference already this summer with my episodes.
But I think that you’ll just see me, I hope, continue to spread my wings a little bit and have like the confidence to talk about other things. And then what comes from that? I’m not really sure, like I’d love to write another book. I would love to, I don’t know, maybe, uh, talk on more stages. I already have a couple of things planned for the rest of this year, but talk on more stages, um, with more communities, like just have a greater impact.
And I shared in the last episode very open and honestly that like my primary like business task is to write and to have a podcast that reaches a much bigger audience and like write books that reach a much bigger audience and things like that. So that’s, that’s really what I want to do. I would hope then that the podcast would reach more people over time. Maybe that would mean a name or branding change for the podcast. Um, if I need to make it clearer, like what I talk about, maybe the podcast needs to have more of a, a shtick, for lack of a better term. Like it has to have, I don’t know, some sort of like specific format. I’m not sure. So I’m kind of in the process.
All right, so the next group of questions that I got were really all around my tech stack, my tools, my setup, like all the ways that I record, edit, produce the podcast, and then also into my YouTube videos, because I take a, what’s called a YouTube first strategy. So let me explain what a YouTube first strategy is, and then that will kind of dictate telling you a little bit about the tech stack we use and how we go about editing.
So, In general these days, I’m taking what we call YouTube first strategy where. If I have an episode that is highly YouTube able, then I, I do it on video and I really do like the full setup. I don’t wear headphones. It really is styled to just look like a YouTube video of me in my office. Um, I have lighting on my face, like the whole thing.
I’ll probably not be wearing sweatpants as much. And so I get on and I do it more like YouTube video, and then that video goes and gets edited by Taylor on my team who does fantastic YouTube editing. Um, you can go check out my YouTube videos. I can link to some of the most recent ones in the, in the show notes, but we, we edit that and post it on YouTube, and then the audio of course gets edited and extracted and posted as a podcast episode. Um, Michelle on our team edits the podcast episodes, all the audio versions, and she also oversees the editing process of those YouTube videos once Taylor has taken her first crack at it.
And we take out, obviously for the audio, anything that’s like really specific to YouTube where I’m maybe pointing out a graphic or something like that. But that’s essentially what I do for most episodes.
Some episodes don’t lend themselves, like, I didn’t do this one as a video. It could have been a YouTube video, but this one, and the last one, which was just more personal, like 249, was just more of like status of like how I’m evolving as an entrepreneur and, and kind of what what I’m seeing in the future.
I find it helpful sometimes, like when I’m, I’m sitting here recording this right now, like I have my camera off. I’m just sitting with you in the mic, and I’m just like really focused on having this conversation. Sometimes for these kinds of episodes, I think it’s, it’s helpful to do it that way. And then there’s other episodes, like I did one recently on, um, like the steps to take to legally start an online business and that is a great, that is highly YouTube able, right? ’cause it’s really searchable. It’s a searchable topic. It’s evergreen, meaning that a year from now it will still be relevant and people can find it. Um, and it just like makes sense that that would be a YouTube video.
So when I have a topic, I kind of step back and I approach like, is this one that should be like YouTube first or is this a podcast only? I also don’t think currently with YouTube that you have to post on YouTube every single week in order to grow or be relevant on YouTube. So that has taken a little bit of the pressure off in terms of feeling like that’s what I needed to do.
So with all of that in mind, then that helps to explain kind of my tech stack and my setup. So if I’m doing it, uh, video first, if I’m doing a video and then we’re just extracting the audio for the podcast, I have my Osmo DJI 3 set up as my camera, which I then connect with a USB-C cord to my computer and tap, uh, to, to select it as my webcam.
We use Riverside FM as to record both either the video or the audio for the podcast and so you can select like what your camera is, what your mic is, all that kinda stuff, right in Riverside. So if I’m trying to do this for YouTube, I will use my Osmo DJI 3, and I’ll select it as my camera in Riverside.
That makes it super, super easy. Um, and then my audio, I have a Shure mic. Um, so I can link to all these things down below. I might have affiliate links for some of them, so if I do, I will mark that down below in the show notes. But I use my shore mic always. And then my DJI as my camera. If I’m just doing audio, then I just recording straight into Riverside using my Shure mic and that’s it, I just hit record. I hit stop, and that’s it. It goes off to Michelle and our team. She edits it, um, and then they get all the tech magic happening on the backend to get it all posted and put up on all of the podcasting platforms. So those are really the tools that I use.
I just recently purchased a small ring light, which I can link to you down below. It’s so cute. Um, but it attaches to your phone or computer or whatever. That’s been really helpful for some additional, like, supportive lighting. Um, but other than that, that’s all that I use for the podcast.
All right. Our last section of questions really related to how I use my podcast to grow my business, but also how do I grow the actual podcast.
So someone asks, how have you grown your podcast? So I think that what’s been most helpful is consistency and talking about it and really not giving up on it, even when. There were times like a couple of years ago where the numbers were just crushing my heart because I was like, I like it so much. Why is it not doing better?
Or why isn’t it picking up steam? But I kept at it regardless. There have been times that, you know, I’ve stopped posting here and there for a few weeks, or taken seasons off or you know, when my parents died, we did some like repeat episodes, like some re airs. And actually I think a lot of that, the like repeat episode stuff hurt me.
And I think a lot of the changing frequency hurt me. What I wish I would’ve done in retrospect was to, in order for it to grow more, is to post consistently. Like if it’s gonna be once a week, you post consistently for once a week, but then tell everybody you’re taking like July and August, offer a summer break, you know, instead of being like, no, no, I’ll do it.
And then posting a handful of times and then stopping for a month and then posting again. And then stopping for three months. It’s kind of like going to the gym. I did. I just think like it stacks up and people. People like the consistency of just knowing it’s coming. Even if, like a friend said to me today that she started to listen to Good Hang, Amy Poehler’s new podcast, and she was like, I don’t even know what day it comes out. Like during the week, I just know that there’s a new episode every week. So every week when I have time, I go to her feed, I find the new episode and I listen to it.
And so I think that it’s more about that like that, that trusty friend in the back pocket that like consistently shows up and not, you know, you don’t have to get so hung up on say, like always Mondays, you know, whatever.
I think that’s helpful maybe for organization purposes, but like in the long run, if you change your mind, if you have to change a different day, I don’t think that’s so much of a big deal. Beyond that consistent promotion to your audience, whether you have five people or 5,000 people on your email list, emailing your list about it, you know, posting on all your different social channels, like just don’t give up on posting. Even just recently I told Michelle that on our team that I, you know, it’s like, wait, we have a Facebook page, we have an a LinkedIn, like we have all these other places. Why don’t we post about each of these episodes? Like, these are all people who are still in our network. Like, let’s post about these episodes. So we started creating assets that would go up and it’s like, it doesn’t hurt, it’s, it’s basically nowadays like a click of a button. We can get all this stuff out to all these different places. So just really maximizing your reach as to like where people are finding you.
I also still do a lot of like scrappy outreach. Like if people email me and say that they heard, um, like the other day someone emailed me and said that they heard me on Amelia’s Off the Grid podcast and I was like, oh, thanks so much. And like, I’m so glad. That was a fun interview, by the way. Do you know that I have a podcast called On Your Terms® And like, here’s where you can listen.
And she said, thanks so much. Actually I didn’t and now I’m gonna go listen. So like, that’s great. So even finding other people like, you know, that that person likes podcasts. So now introduce yours.
Someone asked how I organize all of my episodes and take show notes and talking points and all of that kind of stuff. I use Asana for the whole business. So in Asana we have an On Your Terms® podcast project, and then within that project we have individual tasks for each episode and then I actually built out like a template of an outline for every episode that I have broken into, one section is kind of like all my backend research and some like titling and ideating, and then there’s a main section for me to actually outline the episode itself. For me personally, these days, I’m really just outlining the intro and then I tend to have like a light structure outline, bullet point situation for the meat of the show.
So that’s really what it’s been like getting to 250 episodes of On Your Terms® I really appreciate you listening to this and celebrating with me.
Um, I would love for you to reach out and let me know what was most helpful about this episode. Like what was one thing that you learned and you’re walking away something that you didn’t realize before you listened to this episode that clicked into place for you. So you’re going to want to send me an email at sam@samvanderwielen.com or hit reply to any of my emails if you don’t get my emails already.
Definitely go down below and sign up for Sam’s Sidebar. That’s my free weekly newsletter where you get all of my best legal tips and marketing advice, but it’s also really the only place that you’re going to find me this summer because I’m not on social media so much. So definitely go and send me an email, send me a message there.
I would love to hear from you after listening to this episode, and clearly if you liked to this episode, it would be really helpful to us if you shot this as a text to somebody. Posted it in a group you’re in or shared it with a friend somehow to let them know that you’ve liked this episode that you like On Your Terms®.
It means so much to us and help helping to spread the word about the show. So thank you so, so much. I really appreciate you listening and I hope it was helpful. I’ll see you next week.
Thanks so much for listening to the On Your Terms® podcast. Make sure to follow on Apple Podcasts, Spotify, or wherever you like to listen to podcasts. You can also check out all of our podcast episodes, show notes, links, and more at samvanderwielen.com/podcast. You can learn more about legally protecting your business and take my free legal workshop, Five Steps To Legally Protect and Grow Your Online Business at Samvanderwielen.com and to stay connected and follow along, follow me on Instagram at samvanderwielen and send me a DM to say hi.
Resources Discussed in This Episode
- Get Sam’s free weekly newsletter, Sam’s Sidebar
- Listen to Episode 247: Craft + Commerce Recap: What I Heard In The Hallways (Not on Stage)
- Listen to Episode 248: How To Write Emails People Actually Want To Read
- Listen to Sam’s episode of Off The Grid
- Check out Sam’s YouTube Channel and watch Start Your Online Business Legally in 3 Days (+ free legal guide)
- Sam’s Tech Gear: Shure MV7 Mic (affiliate link), Ring Light (affiliate link), & DJI Osmo Pocket 3 Creator Combo
If you’re ready to legally protect and grow your online business today, save your seat in my free workshop so you can learn how to take the simple legal steps to protect the business you’ve worked so hard to build. Click here to watch the free workshop so you can get legally protected right now!
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- ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages
DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and does not intend to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
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